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Archive for Value Stream

May
16

Leading Lean from the Middle

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Paul Yandell of Value Stream Focus was interviewed in the Business901 podcast, Transforming Lean thru Middle Managers. This is a transcription of the podcast.

Paul Yandell is a manufacturing and supply chain specialist with strong skills in identifying and eliminating waste and improving operational performance.  His particular strengths are building infrastructure to support turnaround and growth situations, building and leading teams in total quality environments and he is bilingual (Spanish).

Related Information:
The Uniqueness of Hoshin Kanri
Is the Balance Scorecard being revived?
The Uniqueness of Hoshin Kanri
Can Lean be driven by Middle Management?

Categories : Foundation
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Mark Tamis @ marktamis.com recently presented at the Selfservice Company UG and below is a copy of his slidedeck via slideshare. A blog post of Mark’s, Go With The Customer Flow is an insightful read. Read the entire thread to include the comments And…watch the video at the end of the blog post- exhilarating for a Monday morning!

What did Mark capture in this presentation? I believe that Mark actually depicts the Social Media Landscape accurately. Mark says, ”99% of interaction take place outside of Social Media!.” Many Social Media pundits will emphasize its importance and  expand to be the focal point for delivering your message. The importance of Social Media has not been about delivering messages but how your “organization’s persona (brand)” has shifted to the hands of the public. This perspective is driving organizations to better understand customers through out the entire customer journey. An end to end value stream, where the focal point is the customer rather than internal operations that ends with a transaction.

Organizations can no longer feed products to customers, as I described in the blog post, Kill the Sales and Marketing Funnel. Customers have the ability to access resources and information comparable to their suppliers and choose suppliers by their own definition of value and how that value should be created. The new wave of marketing has seen an entire new set of tools being used. No longer do we trust print media, radio, television and other forms of traditional media. The tools have all become a commodity. To make effective marketing decisions, you need a clear understanding of what the customer values and what your company strategy is to support them.

Related Information:
It’s not your Grandmother’s Lean anymore!
Does Lean Marketing deliver what the customer wants?
When Efficiencies and Innovation no longer work, is Customer Centricity the answer?
Why bother with Value Networks?

Categories : Lean Marketing
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Mar
06

Value Stream Mapping Customer Value

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Value Stream Mapping Customer Value can be difficult to say the least. Even getting your organization to decide on what the Customer Value’s can be challenging. This PowerPoint/Video highlights the 5 Cs of Driving Market Share as the method of choice to determine your Customer’s Value Stream. It also introduces the term Voice of Market versus Voice of Customer. 

I hope after watching the video, you picked up on several key points. One, that your organization cannot determine customer value your customer is the only one that can do that. The other point is that Customer value is the best leading indicator of future market share.

The 5Cs of Driving Market Share is a program developed by Dr. Eric Reidenbach of the Six Sigma Marketing Institute.  You can find out more about Dr. Reidenbach and the 5Cs at http://drivingmarketshare.com. 5 Cs is also part of the Marketing with Lean Program Series.

Related Books by Dr. Reidenbach:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
Six Sigma Marketing: From Cutting Costs to Growing Market Share
Value-Driven Channel Strategy: Extending the Lean Approach
Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance
Dominating Markets with Value: Advances in Customer Value Management
Download on this site: Best in Market.

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