Marketing Systems are Out of Control.
Wednesday, November 25th, 2009Most Marketing systems are out of control. They have not been managed with understanding of the process speed and the effect of the flow on the process. As a result, performance has to be sub-standard. My marketing has too many variables to define my Value Stream! Can you afford to say that?
Depending on your industry, [...]
Why would you use Value Stream Mapping Software?
Friday, August 21st, 2009Value stream mapping is a tool that helps you to see and understand the flow of material and information as a product or service makes its way through the value stream. Value stream mapping is typically used in Lean, it differs from the process mapping of Six Sigma.
A value stream map will take into account [...]
Measuring your value and become more effective
Wednesday, June 10th, 2009Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you had in your marketing process. Many companies stop, right there. However, the value cannot be determined till it has been quantified. This is where the use of Six Sigma can be utilized so effectively. If we accept the Current Value [...]