Have you listed all your delivery processes? What did you learn?
Friday, October 23rd, 2009Developing a Marketing hour glass for a client, I was using my Systems2win Family Matrix Chart(it’s a plug). The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your Delivery processes. The uniqueness of the template is a [...]
Have you taken the path of your customer?
Friday, October 16th, 2009One of my steps in working with a client is that I like to put together their Marketing calendar to understand what they have on the table, events, conferences, advertisement, flyers, etc. They usually have some type of marketing in place, and we are looking at improving the system not dismantling it. After the marketing [...]
The best Marketing in the world has failed, NOW WHAT!
Saturday, October 10th, 2009What happens when you have the best marketing system in the world, the best marketing plan,the best advertising, the best referrals, the best public relations and you still lack sales! Find out why you may not need any of these things and how changing one simple thing could bring you a flood of new customers.
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