The Marketing Funnel using Six Sigma DMAIC – Improve Stage
Monday, December 28th, 2009The first 3-steps of the DMAIC process answered the questions: What is important, how are we doing and what is wrong? We also considered the marketing funnel stages of Awareness, Consider and prefer. The fourth stage of the process in DMAIC is Improve and in the Marketing funnel it is Evaluate or Trust. Now, we [...]
The Marketing Funnel using the Six Sigma DMAIC Methodology – Measure stage
Tuesday, December 15th, 2009Processes lend themselves to measurement. If you treat your marketing as a process, then you should be able to measure your marketing. The define stage answers the question: What is important? The measure stage will answer that question by asking: How are we doing?
I stated in a previous post that the purpose of the Measure [...]
Improve your Marketing Cycle, Increase your Revenue
Tuesday, October 27th, 2009The very best thing about organizing and systemizing your marketing is that you now have more tools at your disposal to understand and facilitate not manipulate your customer’s efforts. I use the Duct Tape Marketing Hourglass as an example, but there are other similar methods and maybe a system of your own that would work [...]
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