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Topics covered: Lean, Six Sigma, Theory of Constraints, Design Thinking, Service Design, Agile

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Archive for Value Steam Mapping

Nov
22

Using Value Stream Mapping for Marketing

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This video series will explain the process I use in building a Lean Marketing House. This particular segment is a overview of applying Value Stream Mapping to Marketing. It centers more on the marketing then actual VSM principles.

The entire series will be posted during this week.

Related Information:

The Pillar Worksheet

Related E-books

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Categories : Pillars
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Nov
02

Lean Marketing House Overview – Video

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This video series will explain the process I use in building a Lean Marketing house. This particular segment is a quick overview of the Lean Marketing House. It discusses the 3 disciplines that are used  Lean, Six Sigma and Theory of Constraints.

The entire series will be posted during this week.

Related Information:

Related E-books

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Categories : Lean Marketing
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Marketing w/ Lean Book Series – Only Available at the Lean Marketing Lab


Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.

Special Offer: Receive Free Download of all 4 Books after registering for the Lean Marketing House Program.

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