A Little more on applying Little’s Law to Lean your Marketing!
Monday, November 30th, 2009In a previous post, I transformed Little’s Law to marketing utilizing this formula: Marketing Cycle Time = Customers in Process / Closed Sales. I would like to simplify this formula and change the nomenclature a little. I think more accurately it should be called Sales and Marketing Process Time(SMPT) = Prospects in Process(PIP) / Customers(C). [...]
Using the Theory of Constraints in the Lean Marketing House
Thursday, November 26th, 2009This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House.
The entire series will be posted during this week.
Related Information:
The Pillar Worksheet
Lean Marketing House Overview – Video
Related E-books
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Using Value Stream Mapping for Marketing
Sunday, November 22nd, 2009This video series will explain the process I use in building a Lean Marketing House. This particular segment is a overview of applying Value Stream Mapping to Marketing. It centers more on the marketing then actual VSM principles.
The entire series will be posted during this week.
Related Information:
The Pillar Worksheet
Lean Marketing House Overview – Video [...]