The Marketing Funnel using Six Sigma DMAIC – Define stage
Tuesday, December 22nd, 2009Six Sigma or Lean practitioners would view what I say about DMAIC as hardly revolutionary. Marketers may view it as just a way for a Black Belt to find a way to maneuver themselves into some of their market share. I happen to be more of a marketing guy, than a Lean or Six Sigma [...]
The Marketing Funnel using the Six Sigma DMAIC Methodology – Measure stage
Tuesday, December 15th, 2009Processes lend themselves to measurement. If you treat your marketing as a process, then you should be able to measure your marketing. The define stage answers the question: What is important? The measure stage will answer that question by asking: How are we doing?
I stated in a previous post that the purpose of the Measure [...]
Measuring your value and become more effective
Wednesday, June 10th, 2009Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you had in your marketing process. Many companies stop, right there. However, the value cannot be determined till it has been quantified. This is where the use of Six Sigma can be utilized so effectively. If we accept the Current Value [...]