Are Marketing Mistakes inevitable?
Sunday, July 19th, 2009These are the two basic paths that we could assume in our path to perfection. You can look at the fact that people will always make mistakes and therefore we must accept defects. We set up final inspection or checklist or just wait and see if the customer notices it. Or we can take the [...]
Start Fixing Marketing Mistakes with a Process
Sunday, July 19th, 2009In the previous blog post, I discussed the Strategic side of the Lean Principle, Poka-Yoke. In the tactical side, we get away from the big picture side of the equation and start looking at some of the actual tools we will use to create Poka-Yoke process. I created a flow chart to guide us through [...]
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