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	<title>Lean Marketing House &#187; Poka-Yoke</title>
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	<link>http://leanmarketinghouse.com</link>
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		<title>Marketing E-book on using Lean Tool of Poka Yoke</title>
		<link>http://leanmarketinghouse.com/marketing-e-book-on-using-lean-tool-of-poka-yoke/</link>
		<comments>http://leanmarketinghouse.com/marketing-e-book-on-using-lean-tool-of-poka-yoke/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 02:55:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lean Marketing]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistake-Proofing]]></category>
		<category><![CDATA[Poka-Yoke]]></category>
		<category><![CDATA[Six Sigma]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/marketing-e-book-on-using-lean-tool-of-poka-yoke/</guid>
		<description><![CDATA[Created a short e-book on Mistake Proofing your Marketing by using the Lean tool of Poka-Yoke. The e-book is not meant to be a complete diagram of Poka-Yoke but an alternative apporach to help facilitate and create some additional ideas on how to improve your marketing. Free download, just please keep the tags and links [...]]]></description>
			<content:encoded><![CDATA[<p>Created a short e-book on Mistake Proofing your Marketing by using the Lean tool of Poka-Yoke. The e-book is not meant to be a complete diagram of Poka-Yoke but an alternative apporach to help facilitate and create some additional ideas on how to improve your marketing.</p>
<p>Free download, just please keep the tags and links intact.</p>
<div style="TEXT-ALIGN: left; WIDTH: 425px" id="__ss_1769388"><a style="MARGIN: 12px 0px 3px; DISPLAY: block; FONT: 14px Helvetica,Arial,Sans-serif; TEXT-DECORATION: underline" href="http://www.slideshare.net/business901/pokayoke-mistake-proofing-your-marketing" title="Poka-Yoke, Mistake Proofing your Marketing">Poka-Yoke, Mistake Proofing your Marketing</a><object xmlns="" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=poka-yoke-090725215843-phpapp01&amp;stripped_title=pokayoke-mistake-proofing-your-marketing"/><param name="wmode"/><embed xmlns="http://www.w3.org/1999/xhtml" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=poka-yoke-090725215843-phpapp01&amp;stripped_title=pokayoke-mistake-proofing-your-marketing" width="425" height="355" allowscriptaccess="always" allowfullscreen="true" type="application/x-shockwave-flash"/></object>
<div style="FONT-FAMILY: tahoma,arial; HEIGHT: 26px; FONT-SIZE: 11px; PADDING-TOP: 2px">View more <a style="TEXT-DECORATION: underline" href="http://www.slideshare.net/">documents</a> from <a style="TEXT-DECORATION: underline" href="http://www.slideshare.net/business901">Joseph Dager</a>.</div>
</p></div>
<p xmlns="" class="zoundry_raven_tags">  <!-- Tag links generated by Zoundry Raven. Do not manually edit. http://www.zoundryraven.com -->  <span class="ztags"><span class="ztagspace">Technorati</span> : <a href="http://www.technorati.com/tag/Lean" class="ztag" rel="tag">Lean</a>, <a href="http://www.technorati.com/tag/Marketing" class="ztag" rel="tag">Marketing</a>, <a href="http://www.technorati.com/tag/Mistake-Proofing" class="ztag" rel="tag">Mistake-Proofing</a>, <a href="http://www.technorati.com/tag/Poka-Yoke" class="ztag" rel="tag">Poka-Yoke</a>, <a href="http://www.technorati.com/tag/Six+Sigma" class="ztag" rel="tag">Six Sigma</a></span>  <br/> <span class="ztags"><span class="ztagspace">Del.icio.us</span> : <a href="http://del.icio.us/tag/Lean" class="ztag" rel="tag">Lean</a>, <a href="http://del.icio.us/tag/Marketing" class="ztag" rel="tag">Marketing</a>, <a href="http://del.icio.us/tag/Mistake-Proofing" class="ztag" rel="tag">Mistake-Proofing</a>, <a href="http://del.icio.us/tag/Poka-Yoke" class="ztag" rel="tag">Poka-Yoke</a>, <a href="http://del.icio.us/tag/Six%20Sigma" class="ztag" rel="tag">Six Sigma</a></span> </p>
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		<title>What to do with the Root Cause?</title>
		<link>http://leanmarketinghouse.com/what-to-do-with-the-root-cause/</link>
		<comments>http://leanmarketinghouse.com/what-to-do-with-the-root-cause/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 23:42:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lean Marketing]]></category>
		<category><![CDATA[Control]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistake-Free]]></category>
		<category><![CDATA[Poka-Yoke]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/what-to-do-with-the-root-cause/</guid>
		<description><![CDATA[We have found the root cause but how do we correct it? The correction may seem easy at this point but how do we know it is just not a band-aid. My preference is to go back to the Fishbone diagram and use the same method we use in discovering the root cause to discover [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Times New Roman; font-size: medium;">We have found the root cause but how do we correct it? The correction may seem easy at this point but how do we know it is just not a band-aid. My preference is to go back to the Fishbone diagram and use the same method we use in discovering the root cause to discover the best solution. I also use the matrix to visualize and confirm the final choice.</span> <img style="margin: 5px 5px 5px 10px; width: 120px; display: inline; float: right; height: 160px;" src="http://leanmarketinghouse.com/wp-content/uploads/2009/07/root.jpg" alt="root.jpg" width="120" height="160" /></p>
<p><span style="font-family: Times New Roman; font-size: medium;">One of the important things you now must do is to consider the control device you will use to monitor the progress. In manufacturing we consider limit switches, stop/no go gauges. However, in service industries it can be much more difficult. In event planning though it could be something like an ineffective advertisement. You could build into it milestones that if it not achieved that certain positive or negative consequences occur.</span></p>
<p><span style="font-family: Times New Roman; font-size: medium;">Another example may be in developing advertisement copy; you may have certain acceptance criteria that are built into the process. It could be time sensitive, for example. You must remember even what seems like the best solution, if is uncontrollable will not lead to good results. You may want to consider another alternative and a result is that the perceived best action may change or become clearer as you improve. The method:</span></p>
<ol>
<li><span style="font-family: Times New Roman; font-size: medium;">Start with the Root Cause of the mistake. Brainstorm ways to eliminate the mistake(Fishbone).</span></li>
<li><span style="font-family: Times New Roman; font-size: medium;">Note on each idea how you will handle the mistake: Don&#8217;t Accept, Don&#8217;t Make, Don&#8217;t Pass On.</span></li>
<li><span style="font-family: Times New Roman; font-size: medium;">Consider the cost and time of solving the problem</span></li>
<li><span style="font-family: Times New Roman; font-size: medium;">Place in matrix on Easy/Hard to do, Big/Low Payoff.</span></li>
<li><span style="font-family: Times New Roman; font-size: medium;">Review the controls to use.</span></li>
<li><span style="font-family: Times New Roman; font-size: medium;">Make your choice.</span></li>
<li><span style="font-family: Times New Roman; font-size: medium;">Proceed and monitor.</span></li>
</ol>
<p><span style="font-family: Times New Roman; font-size: medium;">Other Related Posts:</span></p>
<p><a href="http://www.business901.com/blog1/smart-as-a-5th-grader-you-can-implement-poka-yoke/" target="_blank"><span style="font-family: Times New Roman; font-size: 0.9em;">Smart as a 5th Grader, You can implement Poka-Yoke</span></a></p>
<p class="zoundry_raven_tags"><!-- Tag links generated by Zoundry Raven. Do not manually edit. http://www.zoundryraven.com --> <span class="ztags"><span class="ztagspace">Technorati</span> : <a class="ztag" rel="tag" href="http://www.technorati.com/tag/Control">Control</a>, <a class="ztag" rel="tag" href="http://www.technorati.com/tag/Lean">Lean</a>, <a class="ztag" rel="tag" href="http://www.technorati.com/tag/Marketing">Marketing</a>, <a class="ztag" rel="tag" href="http://www.technorati.com/tag/Mistake-Free">Mistake-Free</a>, <a class="ztag" rel="tag" href="http://www.technorati.com/tag/Poka-Yoke">Poka-Yoke</a></span></p>
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		<title>You can implement Poka-Yoke</title>
		<link>http://leanmarketinghouse.com/you-can-implement-poka-yoke/</link>
		<comments>http://leanmarketinghouse.com/you-can-implement-poka-yoke/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 02:55:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lean Marketing]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[Lean six sigma]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Poka-Yoke]]></category>
		<category><![CDATA[Six Sigma]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/you-can-implement-poka-yoke/</guid>
		<description><![CDATA[These are the the tools I use for Poka-Yoke Implementation. It will make you as &#8220;Smart as a 5th Grader.&#8221; Yes, this is not rocket scientist stuff. It is easy and simple. Now, these methods alone will not get you to Six Sigma Quality levels but they will start you on the path of continuous [...]]]></description>
			<content:encoded><![CDATA[<p>These are the the tools I use for Poka-Yoke Implementation. It will make you as &#8220;Smart as a 5th Grader.&#8221; Yes, this is not rocket scientist stuff. It is easy and simple. Now, these methods alone will not get you to Six Sigma Quality levels but they will start you on the path of continuous and measured improvement. So what are the tools?<img src="http://leanmarketinghouse.com/wp-content/uploads/2009/07/what-not-to-do.jpg" style="MARGIN: 5px; WIDTH: 215px; DISPLAY: inline; FLOAT: left; HEIGHT: 90px" height="90" alt="What not to do..jpg" width="215"/></p>
<p>The first tool I use may not be considered a tool at all, it is a mind set, This is <strong>NOT WHAT to DO.</strong> I keep this diagram around and embed it in most of things that are printed. It is very simple but the key to making a successful Poka-Yoke campaign.<img src="http://leanmarketinghouse.com/wp-content/uploads/2009/07/fishbone.jpg" style="MARGIN: 5px; WIDTH: 225px; DISPLAY: inline; FLOAT: right; HEIGHT: 136px" height="136" alt="Fishbone.jpg" width="225"/></p>
<p>The <strong>Fishbone Diagram</strong> is a graphical compilation used to identify and explore the possible causes which lead to a given mistake. The ultimate aim is to work down through the causes to identify basic root causes of a problem. <a href="http://www.business901.com/blog1/aalyzing-a-complex-problem-make-it-simple-by-using/">Related Blog Post.</a></p>
<p><img src="http://leanmarketinghouse.com/wp-content/uploads/2009/07/matrix.jpg" style="MARGIN: 5px; WIDTH: 224px; DISPLAY: inline; FLOAT: left; HEIGHT: 206px" height="206" alt="Matrix.jpg" width="224"/>Organize your mistakes(errors) and group them according to the <strong>Matrix.</strong> This will simplify the selection process on what mistake to tackle first.</p>
<p>I also have a list of <strong>Common Red Flag Conditions.</strong> These are quick places to look to assist you in finding the reason for the defect. You could maybe determine these to be your first &#8220;WHY&#8221; in your search for the root cause. The only thing I would warn you is not to jump to a conclusion. Insert a few these into your fishbone and go through the steps. Use at a brainstorming session to get those ideas flowing.</p>
<ol>
<li>Frequent changes to a job</li>
<li>Complex processes</li>
<li>Lack of Standards</li>
<li>Lack of measurement systems</li>
<li>Lack of training</li>
<li>Long cycle times</li>
<li>Infrequent jobs</li>
<li>High output</li>
<li>Environmental conditions</li>
<li>Attitude ( Motivation)</li>
</ol>
<p>The one tool that I left is the project sheet. We will start completing the components of this in the next blog and start creating a Poka-Yoke process in it&#8217;s entirety.</p>
<p xmlns="" class="zoundry_raven_tags">  <!-- Tag links generated by Zoundry Raven. Do not manually edit. http://www.zoundryraven.com -->  <span class="ztags"><span class="ztagspace">Technorati</span> : <a href="http://www.technorati.com/tag/Lean" class="ztag" rel="tag">Lean</a>, <a href="http://www.technorati.com/tag/Lean+Six+Sigma" class="ztag" rel="tag">Lean Six Sigma</a>, <a href="http://www.technorati.com/tag/Marketing" class="ztag" rel="tag">Marketing</a>, <a href="http://www.technorati.com/tag/Poka-Yoke" class="ztag" rel="tag">Poka-Yoke</a>, <a href="http://www.technorati.com/tag/Six+Sigma" class="ztag" rel="tag">Six Sigma</a></span> </p>
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		<title>Are Marketing Mistakes inevitable?</title>
		<link>http://leanmarketinghouse.com/are-marketing-mistakes-inevitable/</link>
		<comments>http://leanmarketinghouse.com/are-marketing-mistakes-inevitable/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 03:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lean Marketing]]></category>
		<category><![CDATA[Six Sigma]]></category>
		<category><![CDATA[DMAIC]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Poka-Yoke]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/are-marketing-mistakes-inevitable/</guid>
		<description><![CDATA[These are the two basic paths that we could assume in our path to perfection. You can look at the fact that people will always make mistakes and therefore we must accept defects. We set up final inspection or checklist or just wait and see if the customer notices it. Or we can take the [...]]]></description>
			<content:encoded><![CDATA[<p style="TEXT-ALIGN: left">These are the two basic paths that we could assume in our path to perfection. You can look at the fact that people will always make mistakes and therefore we must accept defects. We set up final inspection or checklist or just wait and see if the customer notices it. Or we can take the attitude that all mistakes can be eliminated by proper training and prevention. I prefer the latter.</p>
<p style="TEXT-ALIGN: left">Mistakes happen for many reasons, but almost all can be prevented if we take the time to identify when and why they happen. Let&#8217;s take the time to define some terms before we start. A mini-project charter per say. Mistakes(errors) are any non-conformity(deviation) passed to the next stage or worse yet, does not meet the customers expectation. A defect is the result of these mistakes.</p>
<p style="TEXT-ALIGN: left">Many companies will wait for the final product to sample for mistakes and a certain percentage of rejec<img src="http://leanmarketinghouse.com/wp-content/uploads/2009/07/defect.jpg" style="WIDTH: 225px; DISPLAY: inline; FLOAT: left; HEIGHT: 299px" height="299" alt="Defect.JPG" width="225"/>ts is acceptable. Other will do 100% inspection. But from a marketing standpoint, use direct mail as an example, how do you do that? The production of the direct mail piece itself may be measurable but the can you Poka-yoke the response? What response rate is acceptable or what you would call defective or broken? We will tackle this conversation in future posts but for now, let&#8217;s find out some suggestions on how to error proof a process.</p>
<p style="TEXT-ALIGN: left">The basic functions of Poka-yoke control are stop doing it(shutdown), control(make adjustments) and warning(red flags occurring). Maybe, more important, is the two terms, prediction and recognition. Prediction states that something is about to occur and recognition is something has occurred. The closer the source to the mistake that it is discovered the less costly is the problem. The whole point of Poka-yoke and as you instill the process detection, this will drive better feedback which generates the proper actions. This is a continuous process that once installed continues on and on.</p>
<p xmlns="" class="zoundry_raven_tags">  <!-- Tag links generated by Zoundry Raven. Do not manually edit. http://www.zoundryraven.com -->  <span class="ztags"><span class="ztagspace">Technorati</span> : <a href="http://www.technorati.com/tag/DMAIC" class="ztag" rel="tag">DMAIC</a>, <a href="http://www.technorati.com/tag/Lean" class="ztag" rel="tag">Lean</a>, <a href="http://www.technorati.com/tag/Poka-Yoke" class="ztag" rel="tag">Poka-Yoke</a>, <a href="http://www.technorati.com/tag/marketing" class="ztag" rel="tag">marketing</a>, <a href="http://www.technorati.com/tag/six+sigma" class="ztag" rel="tag">six sigma</a></span> </p>
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		<title>Start Fixing Marketing Mistakes with a Process</title>
		<link>http://leanmarketinghouse.com/start-fixing-marketing-mistakes-with-a-process/</link>
		<comments>http://leanmarketinghouse.com/start-fixing-marketing-mistakes-with-a-process/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 23:30:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lean Marketing]]></category>
		<category><![CDATA[Six Sigma]]></category>
		<category><![CDATA[DMAIC]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Poka-Yoke]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/start-fixing-marketing-mistakes-with-a-process/</guid>
		<description><![CDATA[In the previous blog post, I discussed the Strategic side of the Lean Principle, Poka-Yoke. In the tactical side, we get away from the big picture side of the equation and start looking at some of the actual tools we will use to create Poka-Yoke process. I created a flow chart to guide us through [...]]]></description>
			<content:encoded><![CDATA[<p style="TEXT-ALIGN: left">In the previous blog post, I discussed the Strategic side of the Lean Principle, Poka-Yoke. In the tactical side, we get away from the big picture side of the equation and start looking at some of the actual tools we will use to create Poka-Yoke process. I created a flow chart to guide us through the process but the chart was not meant to have a direct correlation flowing horizontally. We may find all the common errors in just one of the Process areas discussed. In later blog posts, I hope to take the Lead Generation tactics of advertising, public relations and referrals through a Poka-Yoke process. However, we need to acquire some general knowledge of the subject.</p>
<p style="TEXT-ALIGN: left"><img src="http://leanmarketinghouse.com/wp-content/uploads/2009/07/tactical.gif" style="TEXT-ALIGN: center; WIDTH: 425px; DISPLAY: block; HEIGHT: 453px; MARGIN-LEFT: auto; MARGIN-RIGHT: auto" height="453" alt="Tactical.GIF" width="425"/></p>
<p style="TEXT-ALIGN: left">First, we must identify our processes that we use in developing for example an Advertising campaign, Trade Show or any type or of Event Launch. Each would require a different process flow diagram. In Six Sigma, this is the Define stage of the project. We will develop a team charter, process flow diagram and a few more items but our goal will be going after low hanging fruit. The goal is to simplify and mistake proof the process, keeping it simple is the key!</p>
<p style="TEXT-ALIGN: left">Secondly, we will examine areas that we may find errors in our process that would improve items such as delivery, taking on a job we may not qualify for and/or not have the proper equipment. In our post, we will break down these errors defining them further to see if we can control them.</p>
<p style="TEXT-ALIGN: left">Thirdly, we must get to the root of the problem to ensure that the improvement method we choose can be applied as a real solution, and not just a bandage. We typically use a fishbone diagram, to help prompt us to ask why at least five times. This will enable us to discover the root of the problem. Only then ask, how do we fix it and put the solution into practice Only at the time, do we determine how to create the basic improvements for our desired outcomes and create a roadmap to start and more importantly maintain the value stream created.</p>
<p style="TEXT-ALIGN: left">Review these E-books for more information:</p>
<p style="TEXT-ALIGN: left"><a href="http://www.pitchengine.com/business901/mirror-marketing--applying-lean-concepts/8001/">Mirror Marketing</a></p>
<p style="TEXT-ALIGN: left"><a href="http://www.pitchengine.com/business901/marketing-plan-pro--applying-lean-marketing-principles/7837/">Applying Lean Marketing Principles with Marketing Plan Pro</a></p>
<p style="TEXT-ALIGN: left">
<p style="TEXT-ALIGN: left">
<p xmlns="" class="zoundry_raven_tags">  <!-- Tag links generated by Zoundry Raven. Do not manually edit. http://www.zoundryraven.com -->  <span class="ztags"><span class="ztagspace">Technorati</span> : <a href="http://www.technorati.com/tag/DMAIC" class="ztag" rel="tag">DMAIC</a>, <a href="http://www.technorati.com/tag/Lean" class="ztag" rel="tag">Lean</a>, <a href="http://www.technorati.com/tag/Poka-Yoke" class="ztag" rel="tag">Poka-Yoke</a>, <a href="http://www.technorati.com/tag/marketing" class="ztag" rel="tag">marketing</a>, <a href="http://www.technorati.com/tag/six+sigma" class="ztag" rel="tag">six sigma</a></span> </p>
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