The Marketing Funnel using the Six Sigma DMAIC Methodology – Measure stage
Tuesday, December 15th, 2009Processes lend themselves to measurement. If you treat your marketing as a process, then you should be able to measure your marketing. The define stage answers the question: What is important? The measure stage will answer that question by asking: How are we doing?
I stated in a previous post that the purpose of the Measure [...]
Aalyzing a complex problem, make it simple by using…
Wednesday, July 15th, 2009One of the most often used cause-and-effect diagrams is a Fishbone Diagram. It appears very simple but the results are outstanding. As a result, it is used very often and one that should be mastered. Why would you use it?
Allows various categories of causes to be explored.
Encourages creativity through a brainstorming process.
Provides a visual image [...]
Measuring your value and become more effective
Wednesday, June 10th, 2009Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you had in your marketing process. Many companies stop, right there. However, the value cannot be determined till it has been quantified. This is where the use of Six Sigma can be utilized so effectively. If we accept the Current Value [...]