Elevating and Repairing Marketing Constraints
Sunday, September 20th, 2009A continuation of my blog posts of Using the Theory of Constraints with your Marketing HourGlass. We are concentrating optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement: Steps 4 and 5.
Step 4. Elevate the system’s constraint.
You may have found significant improvement in the preceding steps and another constraint may [...]
Exploiting and Subordinating your Marketing Constraint
Friday, September 18th, 2009A continuation of my blog posts of Using the Theory of Constraints with your Marketing HourGlass. We are concentrating optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement, Steps 2 and 3.
Step 2. Exploit the system’s constraint
This simply means; Getting the most out of the weakest link or phase. This [...]
Identify your Marketing Constraint
Thursday, September 17th, 2009As I mention in a previous post: Every System, typically has relatively few constraints. However, to operate at maximum efficiency, the limiting constraint must be identified. Five Steps of Continuous Improvement help identify and improve the constraint. How do I correlate the Marketing Hourglass with the Theory of Constraints? TOC uses the weakest link, a [...]
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