Lean Marketing House » Marketing with lean

Lean Marketing Assessment

admin — Sun, 07 Jun 2009 03:14:37 +0000

Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide a baseline upon which you can improve and most importantly provide a reference on what to do.

Many companies are now critically evaluating their processes to determine their marketing effectiveness in bringing their message to their customers. Marketing techniques of yesterday are being replaced by more efficient methods of engaging their customers and as a result greatly minimizing costs.

Lean manufacturing is a whole-systems approach that creates a culture in which everyone in the organization continuously improves processes and production. It is a system focused on and driven by customers, both internal and external.

Now ask yourself this question , Is your marketing giving you a sustainable advantage over your competition?

A Lean Marketing Assessment is the first place to start. Join us for an online workshop this Wednesday at 11 a.m.

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Lean Marketing – 5S Sustain

admin — Sat, 20 Dec 2008 14:24:00 +0000

I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

Technorati Tags: Lean Marketing,Marketing Mudal,5S,5 S,Manufacturer Marketing,Lean Six Sigma Marketing,Marketing with lean

Technorati : 5 S, 5’s, Lean Marketing, Lean Six Sigma Marketing, Manufacturer Marketing, Marketing Mudal, Marketing with lean