Lean Marketing House » Marketing with lean

Can you really use Lean for Marketing? – Dr. Balle

admin — Fri, 29 Apr 2011 02:34:00 +0000

Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace.

As a result of discussing a Lean Enterprise with Dr. Michael Balle, I asked him about his thoughts on using Lean in Marketing? I added a couple of comments!

Dr. Michael Ballé is a business researcher and consultant and has studied lean transformation for the past 15 years. He is Associate Researcher at Télécom Paris Tech and the co-founder of the French Lean Institute (www.institut-lean-france.fr) and the Project Lean Enterprise (www.lean.enst.fr). He coaches CEOs and senior executives in using lean to radically improve their businesses’ performances and establish lean cultures.

Dr. Balle is also a Shingo Prize winner as an author of the The Gold Mine and The Lean Manager. His newest Shingo Prize was on the adaption of The Gold Mine: A Novel of Lean Turnaround to an audiobook that features performances by multiple readers who bring its realistic business story and characters to life.

ASQ Columbus Spring Conference will host Marketing with Lean

admin — Tue, 01 Mar 2011 13:30:00 +0000

The theme of the ASQ Columbus Spring Conference 2011 is Leadership through Quality. After enjoying morning and after-lunch key-note speakers, attendees will have the opportunity to choose from both morning and afternoon tracks covering more than 14 different topics to include Marketing with Lean and I will be presenting it!

The conference is held at The Columbus State Conference Center, 315 Cleveland Avenue,
Columbus, Ohio 43215. It is a one day event on March 24th with registration beginning at 7:30 AM and the conference from 8:30 AM to 5:00 PM. Additional information and registration can be obtained at http://www.asq-columbus.org.

Joe Dager says of the Marketing with Lean program, "This requires re-thinking about the way you do business and the way you think about your markets. More importantly, the way you think about value. Value in terms of how your market defines it. Stop thinking about product or even product benefits. Your marketing systems must support the delivery of value to your customer at a much higher rate than your competitor’s. It is a moving target and the principles of Lean and PDCA facilitate the journey to customer value. Learn what the terms Agility, Speed and Relevance fit into the marketplace today and in the future."

ASQ is a global community of experts and the leading authority on quality in all fields, organizations, and industries.

* As a professional association, ASQ advances the professional development, credentials, knowledge and information services, membership community, and advocacy on behalf of its more than 85,000 members worldwide.
* As champion of the quality movement, ASQ members are driven by a sense of responsibility to enrich their lives, to improve their workplaces and communities, and to make the world a better place by applying quality tools, techniques, and systems

Marketing with A3 Book Release

admin — Fri, 21 Jan 2011 19:15:00 +0000

Sales and Marketing not only needs to improve but must improve their problem solving skills. The book, Marketing with A3 is the introduction needed. It enables sales and marketing to use the Lean tool of A3 as a template or structured approach for their strategies and tactics. It will also demonstrate meaningful and measurable results of their activities. You will enter meetings armed with facts and profound knowledge of sales and marketing efforts. As a result, you will engage in more meaningful conversations. It will require a different approach. The dialogue is sometimes not easy. But seldom is any improvement.

Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the decision or problem separately or systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach.

Visit the Marketing with A3 Website

Sample A3s

A3 Podcasts

A3 Community

A3 Experts

Amazon Links

Lean Marketing Assessment

admin — Sun, 07 Jun 2009 03:14:37 +0000

Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide a baseline upon which you can improve and most importantly provide a reference on what to do.

Many companies are now critically evaluating their processes to determine their marketing effectiveness in bringing their message to their customers. Marketing techniques of yesterday are being replaced by more efficient methods of engaging their customers and as a result greatly minimizing costs.

Lean manufacturing is a whole-systems approach that creates a culture in which everyone in the organization continuously improves processes and production. It is a system focused on and driven by customers, both internal and external.

Now ask yourself this question , Is your marketing giving you a sustainable advantage over your competition?

A Lean Marketing Assessment is the first place to start. Join us for an online workshop this Wednesday at 11 a.m.

Technorati : Lean Marketing, Lean Marketing Assessment, Marketing Assessment, Marketing with lean

Lean Marketing – 5S Sustain

admin — Sat, 20 Dec 2008 14:24:00 +0000

I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

Technorati Tags: Lean Marketing,Marketing Mudal,5S,5 S,Manufacturer Marketing,Lean Six Sigma Marketing,Marketing with lean

Technorati : 5 S, 5′s, Lean Marketing, Lean Six Sigma Marketing, Manufacturer Marketing, Marketing Mudal, Marketing with lean