Archive for Marketing with lean
Can you really use Lean for Marketing? – Dr. Balle
Posted by: | CommentsLean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace.
As a result of discussing a Lean Enterprise with Dr. Michael Balle, I asked him about his thoughts on using Lean in Marketing? I added a couple of comments!
Dr. Michael Ballé is a business researcher and consultant and has studied lean transformation for the past 15 years. He is Associate Researcher at Télécom Paris Tech and the co-founder of the French Lean Institute (www.institut-lean-france.fr) and the Project Lean Enterprise (www.lean.enst.fr). He coaches CEOs and senior executives in using lean to radically improve their businesses’ performances and establish lean cultures.
Dr. Balle is also a Shingo Prize winner as an author of the The Gold Mine
Related Information:
Lean Sales and Marketing PDF
PDCA for Lean Marketing, Knowledge Creation
Has Knowledge Management disguised itself as Lean Marketing?
PDCA for Lean Marketing, Knowledge Creation
ASQ Columbus Spring Conference will host Marketing with Lean
Posted by: | CommentsThe theme of the ASQ Columbus Spring Conference 2011 is Leadership through Quality. After enjoying morning and after-lunch key-note speakers, attendees will have the opportunity to choose from both morning and afternoon tracks covering more than 14 different topics to include Marketing with Lean and I will be presenting it!
The conference is held at The Columbus State Conference Center, 315 Cleveland Avenue,
Columbus, Ohio 43215. It is a one day event on March 24th with registration beginning at 7:30 AM and the conference from 8:30 AM to 5:00 PM. Additional information and registration can be obtained at http://www.asq-columbus.org.
Joe Dager says of the Marketing with Lean program, "This requires re-thinking about the way you do business and the way you think about your markets. More importantly, the way you think about value. Value in terms of how your market defines it. Stop thinking about product or even product benefits. Your marketing systems must support the delivery of value to your customer at a much higher rate than your competitor’s. It is a moving target and the principles of Lean and PDCA facilitate the journey to customer value. Learn what the terms Agility, Speed and Relevance fit into the marketplace today and in the future."
ASQ is a global community of experts and the leading authority on quality in all fields, organizations, and industries.
* As a professional association, ASQ advances the professional development, credentials, knowledge and information services, membership community, and advocacy on behalf of its more than 85,000 members worldwide.
* As champion of the quality movement, ASQ members are driven by a sense of responsibility to enrich their lives, to improve their workplaces and communities, and to make the world a better place by applying quality tools, techniques, and systems
Related Information:
Why does sales and marketing operate to a different quality standard?
The Future of Marketing is Lean
Why Lean Marketing? Because it is the Future of Marketing …
PDCA for Lean Marketing, Knowledge Creation
Marketing with A3 Book Release
Posted by: | CommentsSales and Marketing not only needs to improve but must improve their problem solving skills. The book, Marketing with A3 is the introduction needed. It enables sales and 
marketing to use the Lean tool of A3 as a template or structured approach for their strategies and tactics. It will also demonstrate meaningful and measurable results of their activities. You will enter meetings armed with facts and profound knowledge of sales and marketing efforts. As a result, you will engage in more meaningful conversations. It will require a different approach. The dialogue is sometimes not easy. But seldom is any improvement.
Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the decision or problem separately or systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach.
Visit the Marketing with A3 Website
Sample A3s
A3 Podcasts
A3 Community
A3 Experts
Amazon Links
