The Marketing Funnel using the Six Sigma DMAIC Methodology – Measure stage
Tuesday, December 15th, 2009Processes lend themselves to measurement. If you treat your marketing as a process, then you should be able to measure your marketing. The define stage answers the question: What is important? The measure stage will answer that question by asking: How are we doing?
I stated in a previous post that the purpose of the Measure [...]
Steps to creating your Need Statement
Tuesday, November 24th, 2009The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in a book True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Make by Tim Kelly. In the book, he discusses [...]