Have you taken the path of your customer?
Friday, October 16th, 2009One of my steps in working with a client is that I like to put together their Marketing calendar to understand what they have on the table, events, conferences, advertisement, flyers, etc. They usually have some type of marketing in place, and we are looking at improving the system not dismantling it. After the marketing [...]
The best Marketing in the world has failed, NOW WHAT!
Saturday, October 10th, 2009What happens when you have the best marketing system in the world, the best marketing plan,the best advertising, the best referrals, the best public relations and you still lack sales! Find out why you may not need any of these things and how changing one simple thing could bring you a flood of new customers.
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Lean your Marketing thru Segmentation
Monday, September 21st, 2009How do you look at your marketing? Do you know where your leads come from? How are you processing leads to make them successful? In my recent blogs about marketing and the Theory of Constraints, I discussed the connections between each step of the marketing hourglass. Many organizations do not look at their sales and [...]
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