Many companies are now critically evaluating their processes to determine their marketing effectiveness in bringing their message to their customers. Marketing techniques of yesterday are being replaced by more efficient methods of engaging their customers and as a result greatly minimizing costs.

Lean manufacturing is a whole-systems approach that creates a culture in which everyone in the organization continuously improves processes and production. It is a system focused on and driven by customers, both internal and external.

Now ask yourself this question , Is your marketing giving you a sustainable advantage over your competition?

A Lean Marketing Assessment is the first place to start. Join us for an online workshop this Wednesday at 11 a.m.

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My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation:

• Is there a better way to market our operation?
• Is there a more efficient way to advertise, promote, and refer our products or services?
• Is there a way to provide our customer only the information they want and when they want it?
• Is our marketing educating our customer?
• Is our customer included in our marketing decisions?
• Are you doing a win/loss analysis?
• Do we have a firm handle on our buyer persona?
• Are we wasting our customer’s time?

On another note(shameless self promotion): You can judge your marketing better by conducting a Lean Marketing Assessment this Wednesday.

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