Lean Marketing Assessment
Saturday, June 6th, 2009Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide [...]
Lean your marketing
Tuesday, March 10th, 2009I recently contributed a blog post to the American Express Open Forum that included this list. If you would like to read the entire post, please go directly to the above link.
My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation:
Is there a better [...]