Steps to creating your Need Statement
Tuesday, November 24th, 2009The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in a book True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Make by Tim Kelly. In the book, he discusses [...]
Why would you use Value Stream Mapping Software?
Friday, August 21st, 2009Value stream mapping is a tool that helps you to see and understand the flow of material and information as a product or service makes its way through the value stream. Value stream mapping is typically used in Lean, it differs from the process mapping of Six Sigma.
A value stream map will take into account [...]
Can you measure the value you add? How can you be more effective?
Friday, June 5th, 2009How do you determine value? A relatively easy exercise is to start with a value stream map. Provide a graphical representation of the process flow, and then above it map the information flow that enables the process to occur. This will allow you to understand not only the activity of the service or product but [...]