A Little Law applied in Lean Marketing
Thursday, November 26th, 2009Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will [...]
Use DMAIC for your A3 Report
Saturday, November 21st, 2009The definition of an A3 Report is a simple storyboard that tells the whole story of an improvement event on one 11×17 sheet of paper. The left side defines the problem, the right side proposes solutions. That is the basic structure. However, A3 is much more than that. It is the tool used by Toyota [...]
Why does The Pillars of the Lean Marketing House™ crumble?
Sunday, November 15th, 2009Is it just poor planning? Maybe, you really did not believe in the system. Typically there are four barriers to implementation of most plans.
Clarity, few people understand the strategies.
People may not be directly linked or measured by the outcomes.
Money, the entire process is not totally funded.
Management looks for quick wins versus building a platform.
Most organizations [...]
« Previous Entries Next Entries »