The Marketing Funnel using DMAIC
Monday, December 21st, 2009If you search Google, there are 88,800 thousand images for the marketing funnel and 38,100 for the marketing hourglass depicted. All having a little different twist going from the Duct Tape Marketing Know, Like and Trust to the Awareness, Consider, Prefer and more. All of them depicting a systematic way to go from initial contact [...]
Value Stream Mapping process for Marketing – Using FIFO
Tuesday, December 1st, 2009I was doing a Value Stream Mapping project for a customer and as we were creating their marketing segments to create the map, we were having difficulty creating the typical Marketing Hourglass, (Marketing Funnel, Sales Pipeline) for this particular segment. We also wanterd to remove some prospects in the middle of a segment. Some of [...]
A Little Law applied in Lean Marketing
Thursday, November 26th, 2009Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will [...]
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