Archive for Lean six sigma
Lean Six Sigma Marketing and Duct Tape Marketing – Original Comparison
Posted by: | CommentsI published this article practically a year ago in a series of blog posts. I thought with the recent increase in Lean Six Sigma Online Training and how you reduce waste in marketing that it was an opportune time to re-publish.
If you going to improve something, improve it!
Posted by: | CommentsWhy waste everyone’s time?
Some may have been thinking that we have been wasting our time. But changing the process without the data is cause for failure. You have heard it time and time again, JUST DO IT! We have been trained that way, action is accomplishment. But the wrong action may accomplish little or drive you deeper into a hole. Without the data from the previous steps, you will not be able to make as effective and dramatic improvements that you desire. Seek 200% procees improvements and cost reductions of half!
If you have Defined, Measured and Analyzed, if nothing else you are one smart cookie. More importantly, if your team has survived, this is the stage they will come back together and the excitement can be re-kindled. Let’s put it all into action: In the Improved stage, we must find and implement solutions that will eliminate the cause of problems. We typically go through a five step process.
1. Generate ideas.
2. Refine ideas.
3. Select a solution
4. Test.
5. Implement
I have a tendency to use two different tools at this point: One being an impact/effort matrix and the other being a tree diagram. As we are generating ideas are refining ideas. If we can place the ideas in impact/effort matrix it simplifies the solution process. So, after we are done brainstorming using the famous posted notes method, just post the notes into their appropriate squares, as we see fit. You may even segment them in the squares themselves as your reviewing them. Ask yourself is this easier to do than this? Or will this have minimum impact from a customer standpoint. It is even great to have an online focus group of customers, operations, sales, etc., that are willing to participate and pick which solutions will have the greatest impact.
So let’s say we have narrowed our solutions but we have 2 or 3 really good ideas but have difficulty deciding on which one to test. A tree diagram is what I use. The reason I wait to this stage is that I did not want to limit any ideas at the beginning. Using the tree diagram allows me to expand on each idea and drill down on how difficult it will be to implement and the exact strategies and tactics and even resources that may be needed.

Testing follows a project planning guideline that is somewhat beyond the scope of this blog post, but what it is a mini-project in itself with one more important ingredient. Ask yourself two questions: Did we get the results we wanted and did we follow the procedures outline? Don’t fall in love with your idea that you compromise the results.
After the testing, we are actually ready to implement, except we have to put some controls in for stability of the process! Don’t settle for routine improvements. If you want your creative juices to flow, push yourself to eliminate and make radical improvement of 200% or more. Seek cost reductions of half or more. Go for it!
Lean Marketing House Overview
Posted by: | CommentsPlease review the Lean Marketing House diagram in a previous post or print it out to help you follow this post.
When building a house you follow the same steps and principles as building a Lean Organization. The first step is building a strong foundation. Secondly, I use the Lean diagram to determine the customer’s need and the philosophy we need to develop the plan. This helps us build the plan for each market segment which is depicted by the 7 pillars. It does not matter how many pillars you have, just that each marketing channel(ideal client and target market) is well defined.
The Lean House’s foundation that the pillars stand on is the work we do each day and it is what insures the marketing vision is implemented. In accordance to Lean house philosophy, it doesn’t necessarily matter which tools the organizations uses but which tools are effective with the customer or the particular customer segment, represented by the pillars. The number of blocks and the depth will differ with each organization but what is important is that they are all considered and that the foundation is strong enough to support the pillars.
Below the foundation is a substructure of Six Sigma that will be the measurement practice that is implemented through out the foundation. This allows us constant feedback and and will heighten our awareness that a weakness of measurement is what will allow the foundation to start crumbling.










