Lean Marketing House Overview
Sunday, April 12th, 2009Please review the Lean Marketing House diagram in a previous post or print it out to help you follow this post.
When building a house you follow the same steps and principles as building a Lean Organization. The first step is building a strong foundation. I have changed the starting point by defining the Marketing vision [...]
The Makings Of A Perfect Lean Market
Sunday, January 4th, 2009Beyond Lean: The Perfect Lean Market: While 80% of manufacturers have lean initiatives, less than 1% have lean practices in place. This article was written by Pamela Lopker, president and chairman of QAD Inc. She went on to say, “The Makings Of A Perfect Lean Market – There are three primary attributes to a perfect [...]
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