I took the liberty of re-building the Toyota Lean house to what I believe is a great structure for today’s marketing. I am going to do a series of blog post on this structure but the three central themes of the structure is Mirror Marketing(Lean), Measurement(Six Sigma) and Target Marketing(Channel Management).

Without understanding these central themes thoroughly, the answer you receive from most people is that there is not one thing that works. Why do you think that answer is so prevalent? Study the Lean Marketing House and tell me what you think it is?

My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation:

• Is there a better way to market our operation?
• Is there a more efficient way to advertise, promote, and refer our products or services?
• Is there a way to provide our customer only the information they want and when they want it?
• Is our marketing educating our customer?
• Is our customer included in our marketing decisions?
• Are you doing a win/loss analysis?
• Do we have a firm handle on our buyer persona?
• Are we wasting our customer’s time?

On another note(shameless self promotion): You can judge your marketing better by conducting a Lean Marketing Assessment this Wednesday.

Technorati : American Express, Duct Tape Marketing, Lean Marketing, Lean Six Sigma Marketing, Marketing Assessment

I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

Technorati : 5 S, 5’s, Lean Marketing, Lean Six Sigma Marketing, Manufacturer Marketing, Marketing Mudal, Marketing with lean

I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

Technorati : 5 S, 5’s, Lean Marketing, Lean Six Sigma Marketing, Manufacturer Marketing, Marketing Mudal, Marketing with lean

I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

Technorati : 5 S, 5’s, Lean Marketing, Lean Six Sigma Marketing, Manufacturer Marketing, Marketing Mudal, Marketing with lean

I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain.

If you want to review the entire series go to MarketingwithLean.com

Technorati : 5 S, 5’s, Lean Marketing, Lean Six Sigma Marketing, Manufacturer Marketing, Marketing Mudal, Marketing with lean