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The Marketing Funnel using Six Sigma DMAIC – Analyze Stage

Sunday, December 27th, 2009

The first 2-steps of the DMAIC process answered the questions: What is important and how are we doing? We also considered the marketing funnel stages of Awareness and Consider. The third stage of the process in DMAIC is Analyze and in the Marketing funnel it is Prefer or Trust. This is also time to reiterate [...]

Using A3 in Marketing

Thursday, October 15th, 2009

I know you are thinking A3 is your first choice of paper size. Saying to yourself, I can’t be changing paper size, and I am not going metric. However, what I am addressing is the Lean Tool of A3 reporting. I believe it is a perfect tool to summarize many of the marketing projects that [...]