When those old guys say stuff, you should listen!
Thursday, October 22nd, 2009I am working and creating some examples for the Lean Marketing House, and I wanted to create several A3 reports on several pieces of the foundations. As I was struggling to get started, I remembered what my first Lean teacher told me: Start with 5S so that you don’t spend your time on anything wasteful [...]
Seth Godin is experiencing Lean six Sigma type thinking
Sunday, August 30th, 2009In a recent Seth Godin Blog he discussed “The modern talking pad“
Seth went on to say: “I think this is a big idea, but your mileage may vary. I’ve been having great success with a hybrid of the yellow legal pad and a printed presentation from Keynote (or Powerpoint). I use it during small meetings [...]
Lean Marketing Assessment
Saturday, June 6th, 2009Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide [...]
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