Your Marketing Vision should define your Customer’s Core Problem
Monday, November 23rd, 2009Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with one message because even as you segment your list you still have to recognize the marketing [...]
Using Value Stream Mapping for Marketing
Sunday, November 22nd, 2009This video series will explain the process I use in building a Lean Marketing House. This particular segment is a overview of applying Value Stream Mapping to Marketing. It centers more on the marketing then actual VSM principles.
The entire series will be posted during this week.
Related Information:
The Pillar Worksheet
Lean Marketing House Overview – Video [...]
Pillars of the Lean Marketing House
Monday, November 16th, 2009This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Pillars of the Lean Marketing House. It discusses the use of the Duct Tape Marketing Hourglass, The Ultimate Marketing System and Segmentation of your Marketing Channels.
The entire series will be posted during [...]
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