A Little more on applying Little’s Law to Lean your Marketing!
Monday, November 30th, 2009In a previous post, I transformed Little’s Law to marketing utilizing this formula: Marketing Cycle Time = Customers in Process / Closed Sales. I would like to simplify this formula and change the nomenclature a little. I think more accurately it should be called Sales and Marketing Process Time(SMPT) = Prospects in Process(PIP) / Customers(C). [...]
Using the Theory of Constraints in the Lean Marketing House
Thursday, November 26th, 2009This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Theory of Constraints and how it applies in the Lean Marketing House.
The entire series will be posted during this week.
Related Information:
The Pillar Worksheet
Lean Marketing House Overview – Video
Related E-books
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Your Marketing Vision should define your Customer’s Core Problem
Monday, November 23rd, 2009Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with one message because even as you segment your list you still have to recognize the marketing [...]
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