Your Marketing Vision should define your Customer’s Core Problem
Monday, November 23rd, 2009Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with one message because even as you segment your list you still have to recognize the marketing [...]
The Ultimate Marketing System, The Forgotten Pillar
Friday, September 25th, 2009Readers of my blog have read my explanations of the Lean Marketing House and how your Marketing Channels determines your number of pillars and the size of each. You can suffice with just one pillar if it is big enough and strong enough to hold up the roof but the other day I realized that [...]