Why does The Pillars of the Lean Marketing House™ crumble?
Sunday, November 15th, 2009Is it just poor planning? Maybe, you really did not believe in the system. Typically there are four barriers to implementation of most plans.
Clarity, few people understand the strategies.
People may not be directly linked or measured by the outcomes.
Money, the entire process is not totally funded.
Management looks for quick wins versus building a platform.
Most organizations [...]
Have you listed all your delivery processes? What did you learn?
Friday, October 23rd, 2009Developing a Marketing hour glass for a client, I was using my Systems2win Family Matrix Chart(it’s a plug). The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your Delivery processes. The uniqueness of the template is a [...]
Lean Marketing House – The Pillars
Tuesday, April 28th, 2009Above the foundation of the Lean House are the pillars. In a typical Lean House these pillars represent JIT, Jidoka(Quality) and Motivated People. This is from the Toyota Production System and they are actually in a certain order. Typically the middle pillar is described as the most important pillar and it is the one [...]