The Marketing Funnel using Six Sigma DMAIC – Improve Stage
Monday, December 28th, 2009The first 3-steps of the DMAIC process answered the questions: What is important, how are we doing and what is wrong? We also considered the marketing funnel stages of Awareness, Consider and prefer. The fourth stage of the process in DMAIC is Improve and in the Marketing funnel it is Evaluate or Trust. Now, we [...]
If you going to improve something, improve it!
Friday, June 5th, 2009Why waste everyone’s time?
Some may have been thinking that we have been wasting our time. But changing the process without the data is cause for failure. You have heard it time and time again, JUST DO IT! We have been trained that way, action is accomplishment. But the wrong action may accomplish little or drive [...]