The Pillar Worksheet – Lean Marketing House
Friday, November 6th, 2009This video series will explain the process I use in building the Lean Marketing house. This particular segment is an overview of the Pillar Worksheet that is an integral part of Lean Marketing House.
The entire series will be posted during this week.
Related Information:
The Pillar Worksheet
Lean Marketing House Overview – Video
Related E-books
Technorati [...]
Improve your Marketing Cycle, Increase your Revenue
Tuesday, October 27th, 2009The very best thing about organizing and systemizing your marketing is that you now have more tools at your disposal to understand and facilitate not manipulate your customer’s efforts. I use the Duct Tape Marketing Hourglass as an example, but there are other similar methods and maybe a system of your own that would work [...]
The Ultimate Marketing System, The Forgotten Pillar
Friday, September 25th, 2009Readers of my blog have read my explanations of the Lean Marketing House and how your Marketing Channels determines your number of pillars and the size of each. You can suffice with just one pillar if it is big enough and strong enough to hold up the roof but the other day I realized that [...]
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