Pillars of the Lean Marketing House
Monday, November 16th, 2009This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Pillars of the Lean Marketing House. It discusses the use of the Duct Tape Marketing Hourglass, The Ultimate Marketing System and Segmentation of your Marketing Channels.
The entire series will be posted during [...]
Why does The Pillars of the Lean Marketing House™ crumble?
Sunday, November 15th, 2009Is it just poor planning? Maybe, you really did not believe in the system. Typically there are four barriers to implementation of most plans.
Clarity, few people understand the strategies.
People may not be directly linked or measured by the outcomes.
Money, the entire process is not totally funded.
Management looks for quick wins versus building a platform.
Most organizations [...]
Speed may be the biggest Determent to your Marketing Success
Saturday, November 14th, 2009The company that gets to the customer first, the company that releases the product first, the company that slides in and closes the sale while you are still waiting to get the final specifications, all demonstrate how important speed is to your marketing success.
Speed is much, much more than the ability to run your customer [...]