The Marketing Funnel using Six Sigma DMAIC – Define stage
Tuesday, December 22nd, 2009Six Sigma or Lean practitioners would view what I say about DMAIC as hardly revolutionary. Marketers may view it as just a way for a Black Belt to find a way to maneuver themselves into some of their market share. I happen to be more of a marketing guy, than a Lean or Six Sigma [...]
The Marketing Funnel using DMAIC
Monday, December 21st, 2009If you search Google, there are 88,800 thousand images for the marketing funnel and 38,100 for the marketing hourglass depicted. All having a little different twist going from the Duct Tape Marketing Know, Like and Trust to the Awareness, Consider, Prefer and more. All of them depicting a systematic way to go from initial contact [...]
Use DMAIC for your A3 Report
Saturday, November 21st, 2009The definition of an A3 Report is a simple storyboard that tells the whole story of an improvement event on one 11×17 sheet of paper. The left side defines the problem, the right side proposes solutions. That is the basic structure. However, A3 is much more than that. It is the tool used by Toyota [...]
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