Lean Marketing House » Black Belt

Ready for Operational Excellence, how to get started!

admin — Sun, 23 Aug 2009 02:24:00 +0000

This particular document covers Operational Excellence and how one would get started. Robert Stapp of OP-EX Direct Results was in the hot seat answering the questions.

OP-EX Transcript on Operational Excellence -

Marketing Lean Six Sigma Services

admin — Wed, 12 Aug 2009 15:00:00 +0000

I was asked for an overview of the Marketing your Black Belt Webinar and the easiest way to distribute it is through my blog. Several items to note are that it is a bi-monthly webinar(2x per month), and that it is designed for both the Lean Six Sigma Consultant and Consulting Organizations that use these principles. This is not the actual format of the presentation, but it will give you a better idea of what will be covered. However, as any good marketing person would know, the really, really good stuff, I saved for the webinar!

Marketing Your Black Belt

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Technorati : Black-Belt, Lean, Marketing, Six Sigma, Training
Del.icio.us : Black-Belt, Lean, Marketing, Six Sigma, Training

Marketing your Black Belt

admin — Wed, 29 Jul 2009 02:45:00 +0000

I believe that Lean Six Sigma Consulting has the greatest opportunity ever and in my terms, opportunity = NEED. What we need is the greatest transformation of efficiencies from know-how to implementation, and I think Lean Six Sigma is ideally suited to fulfill that need. The Duct Tape Marketing principles state that marketing is defined as getting someone with a need to know, like, trust and refer you. Now depending on the strength of that need, it will determine how much effort you need to spent in getting them to know, like…you.

Marketing your Black Belt is a 30-minute webinar based specifically on addressing these issues:

Customer Acquisition: The process of finding new customers is expensive.
Marketing: Advertising is expensive, and you may not have the specialized skills or time to create sophisticated websites or professional-looking marketing materials.
Customer Retention: It is hard to stretch limited resources in order to spend time with existing customers while trying to acquire new ones.
Communication & Collaboration: Your customers need to be able to stay in touch with you from anywhere.
Covering All Aspects Of Marketing: You don’t have time to become an expert in every role required to market your business

Still wondering if you should attend? Are you using a tri-fold brochure, tons of product material, post cards, 4-color advertisements, a profile or two of yourself and maybe attending a network event or two, YOU NEED TO ATTEND THIS EVENT.

The question you must ask yourself: How Good are you at Marketing Yourself?

Technorati : Black-Belt, Consultant, Consulting, Lean, Marketing, Six-Sigma

Policy Deployment thru Hoshin Kanri

admin — Thu, 16 Jul 2009 05:13:00 +0000

I had Robert Stapp of OP•EX Direct Results Inc. on the Business901 podcast and we had a great discussion on performance improvement in general. We also discussed in detail, Hoshin Kanri aka Policy Development. This podcast is on this particular subject but before you start listening I have included a little background on the term.

The purpose of Hoshin Kanri is to make it possible to move away from the status quo and make a major performance improvement. Policy Deployment deploys top management policies and targets down through the organizational tree. At each level, the policy is not only implemented but translated into policies, targets and actions for the next level down. This way top management vision can be set into a coherent, consistent, understandable and attainable policies and actions that can be applied at all levels of the company and in all functions of the company.

When these actions and policies are applied, they result in the vision becoming reality – and a major and continuing improvement in performance. Hashin Kanri ensures that everyone in the company is made aware of the overall vision and targets with specific requirements for their own behavior and activities.

To listen to Robert’s take on this subject and a bio on Robert, please listen to the Business901 podcast.

Technorati : Black Belt, Hoshin Kanri, Lean, Podcast, Policy Deployment, Six Sigma