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Pillars of the Lean Marketing House
ByThis video series will explain the process I use in building the Lean Marketing House.
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5 Cs of Driving Market Share
5 Cs Audio Program
Learn the process of transitioning to using Value as a basis for Driving Marketing Share. 5 CD program or instant download that includes the titles: Customer Identification, Customer Value, Customer Acquisition, Customer Retention, Customer Monitoring.
Digital MP3 Download Audio CD Package
Value Stream Marketing Webinar Series
Complete 28-day program based specifically on addressing these issues:
- Lean Sigma Marketing Principles
- Creating a Current State Map
- Simplifying and removing waste in your marketing
- Controlling your Work in Process
- Creating a Customer Centric Budget
- Creating your Marketing Kanban
- Determining your Constraint
- Putting your Value Stream into Action
Lean Marketing House eBook
When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the future of marketing may be closely related more to these terms than you may first think. Whether Marketing meets Lean under this name or another it will be very close to the Lean methodologies develop in software primarily under the Agile connotation.
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This book is about bridging that gap. It may not bring all the pieces in place, but it is a starting point for creating true iterative marketing cycles based on Lean principles and more importantly Customer Value.
It scares many. It is not about being in a cozy facility or going to Gemba on the factory floor. It is about starting with collaboration with your customer and not ending there. It is about creating Sales Teams that are made up of different departments not other sales people. It is about using PDCA and A3s.