Six Sigma
« Previous Entries Next Entries »The Marketing Funnel using Six Sigma DMAIC – Analyze Stage
Sunday, December 27th, 2009The first 2-steps of the DMAIC process answered the questions: What is important and how are we doing? We also considered the marketing funnel stages of Awareness and Consider. The third stage of the process in DMAIC is Analyze and in the Marketing funnel it is Prefer or Trust. This is also time to reiterate [...]
The Marketing Funnel using Six Sigma DMAIC – Define stage
Tuesday, December 22nd, 2009Six Sigma or Lean practitioners would view what I say about DMAIC as hardly revolutionary. Marketers may view it as just a way for a Black Belt to find a way to maneuver themselves into some of their market share. I happen to be more of a marketing guy, than a Lean or Six Sigma [...]
The Marketing Funnel using DMAIC
Monday, December 21st, 2009If you search Google, there are 88,800 thousand images for the marketing funnel and 38,100 for the marketing hourglass depicted. All having a little different twist going from the Duct Tape Marketing Know, Like and Trust to the Awareness, Consider, Prefer and more. All of them depicting a systematic way to go from initial contact [...]
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