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    « Previous Entries

    Updated the Lean Marketing House

    Tuesday, July 27th, 2010

    Updated the Lean Marketing House with a short video that shows the utilization of Value Stream Marketing and the Marketing Kanban. A couple of glitches in the transition of slides. This is the first time I used MS Powerpoint 2010 to record within the program.

    The Marketing Funnel using Six Sigma – Control Stage

    Tuesday, December 29th, 2009

    The first 4-steps of the DMAIC process answered the questions: What is important, how are we doing, what is wrong and what needs to be done? We also considered the marketing funnel stages of Awareness, consider, prefer and evaluate. The fifth stage of the process in DMAIC is Control and in the Marketing funnel it [...]

    The Marketing Funnel using Six Sigma DMAIC – Improve Stage

    Monday, December 28th, 2009

    The first 3-steps of the DMAIC process answered the questions: What is important, how are we doing and what is wrong? We also considered the marketing funnel stages of Awareness, Consider and prefer. The fourth stage of the process in DMAIC is Improve and in the Marketing funnel it is Evaluate or Trust. Now, we [...]

    « Previous Entries