Archive for Pillars
PDCA Cycle Description for a Lean Engagement Team
Posted by: | CommentsThis presentation is an overview on how to implement PDCA (Plan – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work of that cycle and an embedded video with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise discussing the Power of Check in PDCA. The video goes on to discuss how to test your opinion with PDCA.
Graham Hill former head of CRM at Toyota Financial Services states that:
Marketing in highly competitive markets is about exploring new propositions on the innovation fitness landscape. The environment determines where to start and complex marketing environments need EDCA. EDCA = Explore, PDCA = Plan, SDCA = Standardize, marketing operations are all about moving along the EDCA>PDCA>SDCA pathway.
Lean Sales and Marketing is essentially a knowledge transfer system and PDCA is an incredibly powerful tool for defining and closing knowledge gaps. Starting with the unknown, we start with EDCA. As we move along the marketing pathway we arrive at a known problem/knowledge gap and PDCA is utilized. Viewing sales and marketing from a knowledge versus a performance gap perspective, can make things a little fuzzy. Refining the Marketing pathway into three separate distinctive cycles of SALES EDCA, SALES PDCA, SALES SDCA allows team roles to be defined and provides clarity to the process. In the blog post Practical Approach to Innovation used by Disney, a video demonstrates an approach developed by Walt Disney and based on the roles of Dreamer, Realist and Critic. However, instead of thinking of the Dreamer think EDCA, Realist think PDCA and Critic think SDCA. This serves as a great analogy on when to use the three disciplines and how they interact with each other.
More information is available in my posts, Lean Canvas for Lean EDCA-PDCA-SDCA and The EDCA Cycle Description for a Lean Engagement Team.
Related Information:
How effective does your Sales and Marketing team work together?
A Look at Innovation from a Different Angle
The use of Hansei in Lean Sales and Marketing
The Resilience of PDCA
Is your organization a learning organization?
Posted by: | CommentsThis is an interview with David Garvin and Amy Edmondson, Professors, Harvard Business School. Learning organizations generate and act on new knowledge. The ability to do this enables companies to stay ahead of change and the competition.
This is the the link to the PDF of article that is discussed in the interview, Is Yours a Learning Organization? Or, you can view it below.
Related information:
Marketing with PDCA.
Why the Lean SALES PDCA Cycle was Created!
In love with your products more than your customers?
Janet R. McColl-Kennedy: Co-creation of Value and S-D logic
Continuous Improvement Sales and Marketing Toolset
Group TheraPy without a Word
Posted by: | CommentsFrom a tweet via RT @Ashley_Leach and @Jos_de_Jong, I viewed this Ted Video. Bobby McFerri gets the whole audience to sing together, without talking. In this fun, 3-min performance from the World Science Festival, musician Bobby McFerrin uses the pentatonic scale to reveal one surprising result of the way our brains are wired.
Can training be this easy? Engagement, compelling and fun happens in the most un-complicated ways.
Related Information:
Core Concepts of Gamification Brilliant – Learn by Doing
What is a great Team?
Why bother with Value Networks?
Identifying your Lean sales and marketing teams
