I am honored to be included on the same agenda with noted author, speaker, and lean pioneer Bill Waddell. On April 17th, Bill will be presenting Aligning the Entire Organization to Achieve the Sales Strategy.

In most traditionally managed companies Sales and Marketing are treated as an independent entity tasked with increasing sales volume – building the ‘top line’ – while production is apart and tasked with fulfilling whatever is sold and deriving ways to reduce costs. Accounting is apart, disengaged with either, and acts as the scorekeeper. Sales levels go up and down, buffeted by the winds of the economy, the success or failure of new products, and reacting to the actions of local and global competitors. Production pursues lean efforts that typically sound a lot more effective in terms of bottom line impact than they actually are, invest in computer based solutions that actually solve very little, and focus on labor efficiency maximization. Accounting sits off to the side tracking variances, recommending price increases, headcount reductions and outsourcing – ideas of little practical value.

See Bill in this short video, a great preview of what you will see:

The host of this event is Lean Frontiers. They provide high-quality, laser-focused events aimed at integrating organizational silos in support of the lean enterprise. These focused events provide an ideal venue for like-minded professionals to explore the common issues they face in supporting lean. Upcoming Workshops will held in Fishers, IN (Indianapolis Suburb).

The next day, I will be presenting Using Lean to Create Repeatable and Scalable Sales and Marketing Systems: A Customer Centric Approach Through Lean. This workshop will be two-thirds presentation and one-third interactive exercises. If you buy my book series before the event and attend, I will refund the purchase. Marketing with Lean Series – 4 Pack.

Hope to see you there!