Lean Marketing
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Monday, November 23rd, 2009Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with one message because even as you segment your list you still have to recognize the marketing [...]
Developing a Kaizen Conscious with Shingo Prize winner Michael Balle
Tuesday, November 10th, 2009Michael Ballé is the co-author of, The Gold Mine, a bestselling business novel of a Lean Turnaround, and recently, The Lean Manager, a novel of a Lean Transformation both published by the Lean Enterprise Institute. For the past 15 years, he has studied lean transformations, helping companies develop a lean culture. He is an engaging [...]
Lean Marketing House Overview – Video
Monday, November 2nd, 2009This video series will explain the process I use in building a Lean Marketing house. This particular segment is a quick overview of the Lean Marketing House. It discusses the 4 disciplines that are used Duct Tape Marketing, Lean, Six Sigma and Theory of Constraints.
The entire series will be posted during this week.
Related Information:
The Pillar [...]