Lean Marketing
« Previous Entries Next Entries »A Little Law applied in Lean Marketing
Thursday, November 26th, 2009Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will [...]
Marketing Systems are Out of Control.
Wednesday, November 25th, 2009Most Marketing systems are out of control. They have not been managed with understanding of the process speed and the effect of the flow on the process. As a result, performance has to be sub-standard. My marketing has too many variables to define my Value Stream! Can you afford to say that?
Depending on your industry, [...]
Steps to creating your Need Statement
Tuesday, November 24th, 2009The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in a book True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Make by Tim Kelly. In the book, he discusses [...]
« Previous Entries Next Entries »