Lean Marketing
« Previous EntriesValue Stream Mapping process for Marketing – Using FIFO
Tuesday, December 1st, 2009I was doing a Value Stream Mapping project for a customer and as we were creating their marketing segments to create the map, we were having difficulty creating the typical Marketing Hourglass, (Marketing Funnel, Sales Pipeline) for this particular segment. We also wanterd to remove some prospects in the middle of a segment. Some of [...]
A Little more on applying Little’s Law to Lean your Marketing!
Monday, November 30th, 2009In a previous post, I transformed Little’s Law to marketing utilizing this formula: Marketing Cycle Time = Customers in Process / Closed Sales. I would like to simplify this formula and change the nomenclature a little. I think more accurately it should be called Sales and Marketing Process Time(SMPT) = Prospects in Process(PIP) / Customers(C). [...]
A Little Law applied in Lean Marketing
Thursday, November 26th, 2009Most marketing systems are out of control. They just have not been managed with understanding the process speed and the effect of the flow on the process. Understanding some of the drivers of this process is much simpler than you might think. A simple equation called Little’s Law can tell us how long it will [...]
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