Foundation
Next Entries »When those old guys say stuff, you should listen!
Thursday, October 22nd, 2009I am working and creating some examples for the Lean Marketing House, and I wanted to create several A3 reports on several pieces of the foundations. As I was struggling to get started, I remembered what my first Lean teacher told me: Start with 5S so that you don’t spend your time on anything wasteful [...]
Using A3 in Marketing
Thursday, October 15th, 2009I know you are thinking A3 is your first choice of paper size. Saying to yourself, I can’t be changing paper size, and I am not going metric. However, what I am addressing is the Lean Tool of A3 reporting. I believe it is a perfect tool to summarize many of the marketing projects that [...]
The Ultimate Marketing System, The Forgotten Pillar
Friday, September 25th, 2009Readers of my blog have read my explanations of the Lean Marketing House and how your Marketing Channels determines your number of pillars and the size of each. You can suffice with just one pillar if it is big enough and strong enough to hold up the roof but the other day I realized that [...]
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