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	<title>Lean Marketing House &#187; Foundation</title>
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		<title>Blog Carnival Annual Roundup 2011: How to implement Lean Thinking in a Business</title>
		<link>http://leanmarketinghouse.com/blog-carnival-annual-roundup-2011-how-to-implement-lean-thinking-in-a-business/</link>
		<comments>http://leanmarketinghouse.com/blog-carnival-annual-roundup-2011-how-to-implement-lean-thinking-in-a-business/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 03:55:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Foundation]]></category>
		<category><![CDATA[A3 Problem Solving]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[Lean Culture]]></category>
		<category><![CDATA[Lean thinking]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/blog-carnival-annual-roundup-2011-how-to-implement-lean-thinking-in-a-business/</guid>
		<description><![CDATA[Tracey Richardson’s How to implement &#34;Lean Thinking&#34; in a Business is&#160; my third and final blog review for the John Hunter’s Curious Cat Management Improvement Blog Carnival.&#160;&#160; Tracey is a trainer, consultant and principal of Teaching Lean Inc. She has 22 years of Lean experience and worked at Toyota Motor Manufacturing KY as a team [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Tracey Richardson’s </strong><a href="http://thetoyotagal.blogspot.com/" target="_blank">How to implement &quot;Lean Thinking&quot; in a Business</a> is&#160; my third and final blog review for the John Hunter’s <strong><a href="http://curiouscat.com/management/carnival_2011.cfm">Curious Cat Management Improvement Blog Carnival</a></strong>.&#160;&#160; Tracey is a trainer, consultant and principal of Teaching Lean Inc. She has 22 years of Lean experience and worked at Toyota Motor Manufacturing KY as a team member, team leader and group leader in the Plastics Department from 1988-1998. She has over 460 hours training in Toyota Methodologies and Philosophy and currently is a trainer for Toyota, their affiliates in North America, and other companies upon request. Tracey experience in Toyota methodologies including: Lean Problem Solving, Quality Circles, Lean Manufacturing tools, Standardized Work, Job Instruction Training, Toyota Production System, Toyota Way Values, Culture Development, Visualization (Workplace Management Systems), Continuous Improvement (Kaizen), Meeting Facilitation/Teamwork, and Manufacturing Simulations. <a href="http://leanmarketinghouse.com/wp-content/uploads/2011/12/gmail-pic-smaller.jpg"><img style="background-image: none; border-right-width: 0px; margin: 5px 0px 5px 10px; padding-left: 0px; padding-right: 0px; display: inline; float: right; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px" title="gmail pic smaller" border="0" alt="gmail pic smaller" align="right" src="http://leanmarketinghouse.com/wp-content/uploads/2011/12/gmail-pic-smaller_thumb.jpg" width="158" height="240" /></a></p>
<p>Tracey also was the 2010 recipient of the Business901 Podcast of the Year! The podcast discussed <a href="http://business901.com/blog1/1-podcast-of-the-year-a3-problem-solving/" target="_blank">A3 problem Solving</a>. </p>
<p>Tracey likes to discuss the culture before jumping into problem solving but she takes a look at culture from a different perspective than others. It just about comes across as an attitude (in a very polite way) and there is type of swagger about the whole thing. Why not? When you become #1 in the world such as Toyota did and you are #1 methodology in the world which Lean probably is, why not have that swagger to your discussion? It is not pompous, it is an attitude that what you are doing works! She doesn’t write enough in my opinion because of her commitments as a trainer but her blog is one you should follow, you do not want to miss a word she says. You can also find her answering questions on the <a href="http://www.lean.org/a3dojo/" target="_blank">Lean Enterprise’s A3 Dojo Website</a>.&#160;&#160;&#160;&#160; </p>
<p><a href="http://thetoyotagal.blogspot.com/2011/02/what-does-word-lean-mean-to-you-or-your.html">What does the word &quot;Lean&quot; mean to you or your Company?</a></p>
<blockquote><p>As I travel around the U.S. working with <em>various</em> companies that make a variety of different products, I realize a common denominator throughout them. How do they define the word &quot;lean&quot;, as well as the word &quot;culture&quot;? What I have realized is very interesting! </p>
<p>When I first started consulting I felt it was all about the <em>&quot;tools&quot;,</em> and that&#8217;s what companies seem to want, so of course, that&#8217;s what they got. As I have matured as an instructor/consultant I, like many, I have led and learned at the same time. In my experience at Toyota, especially back when we were led by the Japanese and their <em>questioning</em> approach; we all as new leaders were being led but at the same time leading others, so it was bringing about the &quot;respect for people&quot; and developing the workforce as a team. I can&#8217;t ever recall in my time at Toyota (Toyota Motor Manufacturing KY &#8211; TMMK 1988-1998), that we ever <em>labeled </em>what we were doing in a specific word like &quot;Lean&quot;, nor did we really think about our daily actions as a &quot;culture&quot;. It was just in the atmosphere. It wasn&#8217;t until I left Toyota to teach others, that those words started to surface. Somehow we felt the need to give it a name, and as I&#8217;ve experience the last 13 years as a consultant, I feel that can have somewhat of a hindering effect…..</p>
</blockquote>
<p><a href="http://thetoyotagal.blogspot.com/2011/01/pathway-to-creating-lean-culture.html">Pathway to creating a &quot;Lean Culture&quot;</a></p>
<blockquote><p>As I travel around to various clients they are always asking me, &quot;How do you implement or create a culture like Toyota has&quot;? I tell them that&#8217;s a very loaded question :). There are so many aspects of creating that <em>culture </em>it&#8217;s hard to give a short answer or even &quot;wave a magic wand&quot; to say&#8230; &quot;Here is what you should do!!&quot;. I wish I was that good . How I see it, you really need to differentiate the <em>People</em> side of Lean versus the<em> Tool</em> side. The <em>People</em> side will always be the most difficult aspect of the discipline needed to create this thing called <em>Culture</em>. The <em>tools</em> are just what they are, mostly countermeasures to change some discrepancy in our process. For the <em>tools</em> to be successful, <em>People</em> must understand their involvement or the purpose behind the tools. As I have stated in previous blog posts you must explain from the company perspective the <strong>WHAT, HOW</strong> and the <strong>WHY</strong> of any change or expectation within a persons work….</p>
</blockquote>
<p>Tracey’s website: <a href="http://teachingleaninc.com">http://teachingleaninc.com</a> and email: <a href="mailto:tracey@teachingleaninc.com"><strong>tracey@teachingleaninc.com</strong></a></p>
<p>Related Information:    <br /><a href="http://business901.com/blog1/blog-carnival-annual-roundup-2011-graham-hill-at-customerthink/">Blog Carnival Annual Roundup 2011: Graham Hill at CustomerThink</a>     <br /><a href="http://business901.com/blog1/blog-carnival-annual-roundup-2011-the-99-percent-solution/">Blog Carnival Annual Roundup: 2011: The 99 Percent Solution</a>     <br /><a href="http://business901.com/blog1/labworks-opens-on-the-lean-marketing-lab/">LabWorks Opens in the Lean Marketing Lab</a>     <br /><a href="http://business901.com/blog1/the-importance-of-pdca-in-marketing/">The importance of PDCA in Marketing</a></p>
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		<title>Using A3 to introduce Lean &#8211; Dr. Balle Video</title>
		<link>http://leanmarketinghouse.com/using-a3-to-introduce-services-to-lean-dr-balle-video/</link>
		<comments>http://leanmarketinghouse.com/using-a3-to-introduce-services-to-lean-dr-balle-video/#comments</comments>
		<pubDate>Thu, 19 May 2011 02:22:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Foundation]]></category>
		<category><![CDATA[Lean Marketing]]></category>
		<category><![CDATA[A3]]></category>
		<category><![CDATA[A3 Problem Solving]]></category>
		<category><![CDATA[Kaizen]]></category>
		<category><![CDATA[knowledge management]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[PDCA]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/using-a3-to-introduce-services-to-lean-dr-balle-video/</guid>
		<description><![CDATA[Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing [...]]]></description>
			<content:encoded><![CDATA[<p align="left">Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace.</p>
<p align="left">As a result of discussing a Lean Enterprise with Dr. Michael Balle, I asked him about his thoughts on Introducing PDCA or A3 to services is it feasible?</p>
<p align="left"><object width="400" height="330"><param name="movie" value="http://www.youtube.com/v/jTOvbQYjvAs?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/jTOvbQYjvAs?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="330"></embed></object></p>
<p align="left">Dr. Michael Ballé is a business researcher and consultant and has studied lean transformation for the past 15 years. He is Associate Researcher at Télécom Paris Tech and the co-founder of the French Lean Institute (<a href="http://www.institut-lean-france.fr/">www.institut-lean-france.fr</a>) and the Project Lean Enterprise&#160; (<a href="http://www.lean.enst.fr/">www.lean.enst.fr</a>). He coaches CEOs and senior executives in using lean to radically improve their businesses’ performances and establish lean cultures.</p>
<p align="left">Dr. Balle is also a <a href="http://www.shingoprize.org/" target="_blank">Shingo Prize</a> winner as an author of the <a href="http://www.amazon.com/gp/product/0974322563/ref=as_li_ss_tl?ie=UTF8&amp;tag=business901-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0974322563">The Gold Mine</a><img style="border-bottom-style: none !important; border-right-style: none !important; margin: 0px; border-top-style: none !important; border-left-style: none !important" border="0" alt="" src="http://www.assoc-amazon.com/e/ir?t=&amp;l=as2&amp;o=1&amp;a=0974322563" width="1" height="1" /> and <a href="http://www.amazon.com/gp/product/1934109258/ref=as_li_ss_tl?ie=UTF8&amp;tag=business901-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1934109258">The Lean Manager</a><img style="border-bottom-style: none !important; border-right-style: none !important; margin: 0px; border-top-style: none !important; border-left-style: none !important" border="0" alt="" src="http://www.assoc-amazon.com/e/ir?t=&amp;l=as2&amp;o=1&amp;a=1934109258" width="1" height="1" />. His newest Shingo Prize was on the adaption of <a href="http://www.amazon.com/gp/product/0976315297?ie=UTF8&amp;tag=business901-20&amp;link_code=as3&amp;camp=211189&amp;creative=373489&amp;creativeASIN=0976315297">The Gold Mine: A Novel of Lean Turnaround</a><img border="0" alt="" src="http://www.assoc-amazon.com/e/ir?t=business901-20&amp;l=as2&amp;o=1&amp;a=0976315297" width="1" height="1" /> to an audiobook that features performances by multiple readers who bring its realistic business story and characters to life. </p>
<p align="left">Related Information:    <br /><a href="http://www.docstoc.com/docs/74754344/Lean-Sales-and-Marketing">Lean Sales and Marketing PDF</a>     <br /><a href="http://business901.com/blog1/pdca-for-lean-marketing-knowledge-creation/">PDCA for Lean Marketing, Knowledge Creation</a>     <br /><a href="http://business901.com/blog1/has-knowledge-management-disguised-itself-as-lean-marketing/">Has Knowledge Management disguised itself as Lean Marketing?</a>     <br /><a href="http://business901.com/blog1/pdca-for-lean-marketing-knowledge-creation/">PDCA for Lean Marketing, Knowledge Creation</a></p>
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		<title>Learn the One Page Project Manager</title>
		<link>http://leanmarketinghouse.com/learn-the-one-page-project-manager-at-shingo-prize-conference/</link>
		<comments>http://leanmarketinghouse.com/learn-the-one-page-project-manager-at-shingo-prize-conference/#comments</comments>
		<pubDate>Sat, 26 Mar 2011 04:05:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Foundation]]></category>
		<category><![CDATA[Lean Marketing]]></category>
		<category><![CDATA[A3]]></category>
		<category><![CDATA[A3 Report]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[Marketing with A3]]></category>
		<category><![CDATA[One Page Project Manager]]></category>
		<category><![CDATA[OPPM]]></category>
		<category><![CDATA[Shingo Prize]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/learn-the-one-page-project-manager-at-shingo-prize-conference/</guid>
		<description><![CDATA[I have been a big fan of the The One-Page Project Manager for many years. In fact, the author Clark Campbell reminded me in a recent phone call that I was the first one to write a review on the first book. Since then, he has added two more books to the collection: The One [...]]]></description>
			<content:encoded><![CDATA[<p align="left">I have been a big fan of the <a href="http://www.amazon.com/gp/product/0470052376/ref=as_li_ss_tl?ie=UTF8&amp;tag=business901-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0470052376">The One-Page Project Manager</a><img style="border-bottom-style: none !important; border-right-style: none !important; margin: 0px; border-top-style: none !important; border-left-style: none !important" border="0" alt="" src="http://www.assoc-amazon.com/e/ir?t=&amp;l=as2&amp;o=1&amp;a=0470052376" width="1" height="1" /> for many years. In fact, the author Clark Campbell reminded me in a recent phone call that I was the first one to write a review on the first book. Since then, he has added two more books to the collection:</p>
<ul>
<p align="left"></p>
<li><a href="http://www.amazon.com/gp/product/047027588X/ref=as_li_ss_tl?ie=UTF8&amp;tag=business901-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=047027588X">The One Page Project Manager for IT Projects: Communicate and Manage Any Project With A Single Sheet of Paper</a><img style="border-bottom-style: none !important; border-right-style: none !important; margin: 0px; border-top-style: none !important; border-left-style: none !important" border="0" alt="" src="http://www.assoc-amazon.com/e/ir?t=&amp;l=as2&amp;o=1&amp;a=047027588X" width="1" height="1" /> </li>
<li><a href="http://www.amazon.com/gp/product/0470499338/ref=as_li_ss_tl?ie=UTF8&amp;tag=business901-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0470499338">The One-Page Project Manager for Execution: Drive Strategy and Solve Problems with a Single Sheet of Paper</a><img style="border-bottom-style: none !important; border-right-style: none !important; margin: 0px; border-top-style: none !important; border-left-style: none !important" border="0" alt="" src="http://www.assoc-amazon.com/e/ir?t=&amp;l=as2&amp;o=1&amp;a=0470499338" width="1" height="1" />          </li>
</ul>
<p align="left">I have not read the OPPM for IT but of course have the first one and the latter which is the OPPM for use with an A3. If you are familiar with an A3, I would recommend the original OPPM as you will find the A3 material rather basic. If you are not familiar with A3 the description of the process is quite good in the book but it does not go into the tools used to construct the A3 in much depth. </p>
<p align="left"><a href="http://leanmarketinghouse.com/wp-content/uploads/2011/03/OPPM.jpg"><img style="background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto; padding-top: 0px" title="OPPM" border="0" alt="OPPM" src="http://leanmarketinghouse.com/wp-content/uploads/2011/03/OPPM_thumb.jpg" width="323" height="170" /></a></p>
<p align="left">The One Page Project Manager is not meant to replace a full blown project management system. It helps you identify and communicate the essential details of a project. I recommended the book in my book, <a href="http://www.amazon.com/gp/product/0979923522/ref=as_li_ss_tl?ie=UTF8&amp;tag=business901-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0979923522">Marketing with A3</a><img style="border-bottom-style: none !important; border-right-style: none !important; margin: 0px; border-top-style: none !important; border-left-style: none !important" border="0" alt="" src="http://www.assoc-amazon.com/e/ir?t=&amp;l=as2&amp;o=1&amp;a=0979923522" width="1" height="1" /> (<a href="http://www.amazon.com/gp/product/B004IARUTW/ref=as_li_ss_tl?ie=UTF8&amp;tag=business901-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B004IARUTW">Marketing with A3(Kindle Version)</a><img style="border-bottom-style: none !important; border-right-style: none !important; margin: 0px; border-top-style: none !important; border-left-style: none !important" border="0" alt="" src="http://www.assoc-amazon.com/e/ir?t=&amp;l=as2&amp;o=1&amp;a=B004IARUTW" width="1" height="1" />) as an effective reporting tool. Utilizing Lean methodologies, I always felt that in the project management area Lean never had a defined method such as the “C” in Six Sigma DMAIC. I think the OPPM completes the job and is a great companion to Lean and especially A3s. I utilize the OPPM with A3s slightly different than the book describes. I use the entire back side of the A3 for the OPPM. I take advantage of a little artistic interpretation of what constitutes one page. </p>
<p align="left">Though I have not read the OPPM for IT, I would assume from reading the Table of Contents it does not address agile practices. However, since it is basically a communication and reporting tool, it may be an ideal bridge between agile teams and management. Most managers are familiar with the Gantt style and no so much with burn charts. Using the OPPM to report progress may be an ideal crossover.&#160;&#160; </p>
<p align="left">I have certainly stretched the use of OPPM and managed some rather in-depth and lengthy projects with it. In fact one such project I actually reconfigured the Excel sheet to hold over 100 tasks. It is a tool that should be in anyone’s toolbox. Below is a rather detailed view of the OPPM.</p>
<div align="left">
<div style="width: 425px" id="__ss_975768"><strong style="margin: 12px 0px 4px; display: block"><a title="Using The One Page Project Manager" href="http://www.slideshare.net/GeoffatPerformancePeople/using-the-one-page-project-manager-975768">Using The One Page Project Manager</a></strong> <object id="__sse975768" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=using-the-one-page-project-manager-1233449659402110-1&amp;stripped_title=using-the-one-page-project-manager-975768&amp;userName=GeoffatPerformancePeople" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed name="__sse975768" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=using-the-one-page-project-manager-1233449659402110-1&amp;stripped_title=using-the-one-page-project-manager-975768&amp;userName=GeoffatPerformancePeople" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></div>
</p></div>
<p align="left">P.S. Clark Campbell is putting on a half-day OPPM workshop at the <a href="http://www.shingoprize.org/" target="_blank">2011 Shingo Conference.</a></p>
<p align="left"><strong>Related Posts:</strong>     <br /><a href="http://business901.com/blog1/recommended-resources-for-lean-a3-thinking/">Recommended Resources for Lean A3 Thinking</a>     <br /><a href="http://business901.com/blog1/how-do-you-create-a-project-management-system/">How do you create a project management system?</a>     <br /><a href="http://business901.com/blog1/how-cumbersome-is-your-project-management-tool/">How Cumbersome is your Project Management Tool</a></p>
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		<title>Lean Problem Solving approach</title>
		<link>http://leanmarketinghouse.com/lean-problem-solving-approach/</link>
		<comments>http://leanmarketinghouse.com/lean-problem-solving-approach/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 03:30:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Foundation]]></category>
		<category><![CDATA[Lean Marketing]]></category>
		<category><![CDATA[A3]]></category>
		<category><![CDATA[A3 Marketing]]></category>
		<category><![CDATA[Lean Problem Solving]]></category>
		<category><![CDATA[Marketing with A3]]></category>
		<category><![CDATA[Problem Solving]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/lean-problem-solving-approach/</guid>
		<description><![CDATA[Practical problem solving is at the heart of the Toyota Production System and a Lean culture. These skills are based on the PDCA (Plan-Do-Check-Act) cycle and are the bases of the A3 problem solving process. Why is learning the foundation of problem solving so important? When you start looking through the lens of Why? Why [...]]]></description>
			<content:encoded><![CDATA[<p align="left">Practical problem solving is at the heart of the Toyota Production System and a Lean culture. These skills are based on the PDCA (Plan-Do-Check-Act) cycle and are the bases of the A3 problem solving process. Why is learning the foundation of problem solving so important? When you start looking through the lens of Why? Why is this happening? Why is it this way? You start building a learning organization, a problem solving culture that will grow every minute of the day. The very best competitive advantage that you can instill within your organization. </p>
<p align="left">Ron Pereira at the <a href="http://gembaacademy.com">Gemba Academy</a> introduces the 8 step Practical Problem Solving methodology in this video and touches on a few others.&#160; The steps are:&#160; </p>
<ol>
<p align="left"></p>
<li>Clarify the problem </li>
<li>Breakdown the problem </li>
<li>Set a target </li>
<li>Analyze the root cause </li>
<li>Develop countermeasures </li>
<li>See countermeasures through </li>
<li>Evaluate both results and process </li>
<li>Standardize successful processes         </li>
</ol>
<p align="left"><object width="400" height="250"><param name="movie" value="http://www.youtube.com/v/E_oUSZBgRDM?fs=1&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/E_oUSZBgRDM?fs=1&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="250"></embed></object></p>
<p align="left">Related Posts:    <br /><a href="http://business901.com/blog1/1-podcast-of-the-year-a3-problem-solving/">#1 Podcast of the Year, A3 Problem Solving</a>     <br /><a href="http://marketingwitha3.com/">Marketing with A3 Website</a>     <br /><a href="http://business901.com/blog1/marketing-with-a3-book-release/">Marketing with A3 Book Release</a>     <br /><a href="http://business901.com/blog1/start-with-a3-for-continuous-improvement-in-sales-and-marketing/">Start with A3 for Continuous Improvement in Sales and Marketing</a>     <br /><a href="http://business901.com/blog1/why-a3-why-now-in-lean-thinking/">Why A3, Why Now in Lean Thinking?</a>     <br /><a href="http://business901.com/blog1/starting-with-lean-a3-thinking-in-marketing/">Starting with Lean A3 Thinking in Marketing</a>     <br /><a href="http://business901.com/blog1/introduction-to-marketing-with-a3/">Introduction to Marketing with A3</a>     <br /><a href="http://business901.com/blog1/understand-scrum-understand-implementing-pdca/">Understand Scrum, Understand Implementing PDCA</a></p>
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		<title>Marketing with A3 Book Release</title>
		<link>http://leanmarketinghouse.com/marketing-with-a3-book-release/</link>
		<comments>http://leanmarketinghouse.com/marketing-with-a3-book-release/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 19:15:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Foundation]]></category>
		<category><![CDATA[Lean Marketing]]></category>
		<category><![CDATA[A3]]></category>
		<category><![CDATA[A3 Problem Solving]]></category>
		<category><![CDATA[A3 thinking]]></category>
		<category><![CDATA[Lean six sigma]]></category>
		<category><![CDATA[Lean thinking]]></category>
		<category><![CDATA[Marketing with A3]]></category>
		<category><![CDATA[Marketing with lean]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/marketing-with-a3-book-release/</guid>
		<description><![CDATA[Sales and Marketing not only needs to improve but must improve their problem solving skills. The book, Marketing with A3 is the introduction needed. It enables sales and marketing to use the Lean tool of A3 as a template or structured approach for their strategies and tactics. It will also demonstrate meaningful and measurable results [...]]]></description>
			<content:encoded><![CDATA[<p align="left">Sales and Marketing not only needs to improve but must improve their problem solving skills. The book, <em><strong>Marketing with A3</strong></em> is the introduction needed. It enables sales and <a href="http://leanmarketinghouse.com/wp-content/uploads/2011/01/cover3D.jpg"><img style="background-image: none; border-right-width: 0px; margin: 5px; padding-left: 0px; padding-right: 0px; display: inline; float: left; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px" title="cover3D" border="0" alt="cover3D" align="left" src="http://leanmarketinghouse.com/wp-content/uploads/2011/01/cover3D_thumb.jpg" width="180" height="240" /></a>marketing to use the Lean tool of A3 as a template or structured approach for their strategies and tactics. It will also demonstrate meaningful and measurable results of their activities. You will enter meetings armed with facts and profound knowledge of sales and marketing efforts. As a result, you will engage in more meaningful conversations. It will require a different approach. The dialogue is sometimes not easy. But seldom is any improvement.</p>
<p align="left">Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the decision or problem separately or systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach.</p>
<p align="center"><strong><font size="4">Visit the </font></strong><a href="http://marketingwitha3.com/" target="_blank"><strong><font size="4">Marketing with A3</font></strong></a><strong><font size="4"> Website</font></strong></p>
<p align="center"><strong><em><font size="4">Sample A3s</font></em></strong></p>
<p align="center"><strong><em><font size="4">A3 Podcasts</font></em></strong></p>
<p align="center"><strong><em><font size="4">A3 Community</font></em></strong></p>
<p align="center"><strong><em><font size="4">A3 Experts</font></em></strong></p>
<p align="center"><strong><em><font size="4">Amazon Links</font></em></strong></p>
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		<title>Lean Marketing is a Problem Centric Discipline</title>
		<link>http://leanmarketinghouse.com/lean-marketing-is-a-problem-centric-discipline/</link>
		<comments>http://leanmarketinghouse.com/lean-marketing-is-a-problem-centric-discipline/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 04:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Foundation]]></category>
		<category><![CDATA[Lean Marketing]]></category>
		<category><![CDATA[A3]]></category>
		<category><![CDATA[Control Points]]></category>
		<category><![CDATA[Marketing with A3]]></category>

		<guid isPermaLink="false">http://leanmarketinghouse.com/lean-marketing-is-a-problem-centric-discipline/</guid>
		<description><![CDATA[Cisco took a stand with this company where they solved the problem first before providing a solution. Of course, this could have been risky business if they would not have won the business. If so, I doubt they would have made the video.&#160;&#160;&#160;&#160;&#160; This video is a great depiction of future marketing. Sales and marketing [...]]]></description>
			<content:encoded><![CDATA[<p align="left">Cisco took a stand with this company where they solved the problem first before providing a solution. Of course, this could have been risky business if they would not have won the business. If so, I doubt they would have made the video.&#160;&#160;&#160;&#160;&#160; </p>
<p align="left"><object width="400" height="250"><param name="movie" value="http://www.youtube.com/v/Wtefyox3RFU?fs=1&amp;hl=en_US&amp;color1=0x2b405b&amp;color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Wtefyox3RFU?fs=1&amp;hl=en_US&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="250"></embed></object></p>
<p align="left">This video is a great depiction of future marketing. Sales and marketing is in the process of shifting from a solution-centric culture to a problem-centric culture. Marketing simply needs to become part of the problem solving process of their customers. What if your marketing processes seek to identify problems versus solution? What if you were seen as a diagnostic expert rather than a solution provider? What if you guaranteed to find the problem and collaborate on the solution? Would you build a more trusting and stronger relationship?</p>
<p align="left">What I really liked about this video is that it is practically a Video A3. It follows the basic nine-step process for constructing a A3: </p>
<p align="left">Title/Theme: What Changes or Improvement Are You Talking About?</p>
<ol>
<p align="left"></p>
<li>Select the problem area </li>
<li>Clarify the problem </li>
<li>Break down the problem </li>
<li>Set the target </li>
<li>Investigate/analyze cause(s) then determine root cause </li>
<li>Determine countermeasures and agree on plan </li>
<li>Manage implementation plan </li>
<li>Check and evaluate results and process </li>
<li>Standardize and share, then decide next problem         </li>
</ol>
<p align="left">I have always been told if you are not visual you are not lean! Video A3 may be an upcoming trend.</p>
<p align="left">Related Posts:    <br /><a href="http://business901.com/blog1/best-marketing-advice-ever-yes-ever/">Best Marketing Advice Ever, yes Ever!</a>     <br /><a href="http://business901.com/blog1/can-control-points-add-value-in-lean/">Can Control Points add Value in Lean?</a>     <br /><a href="http://business901.com/blog1/the-perfect-storm-has-come-together-of-excess-capacity-and-product-variety/">The Perfect Storm has come together of Excess Capacity and Product Variety</a>     <br /><a href="http://business901.com/blog1/are-you-lean-enough-to-have-a3-thinking/">Are you Lean enough to have A3 thinking?</a>     <br /><a href="http://business901.com/blog1/a3-management-process/">A3 Management Process</a></p>
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