I am honored to be included on the same agenda with noted author, speaker, and lean pioneer Bill Waddell. On April 17th, Bill will be presenting
Aligning the Entire Organization to Achieve the Sales Strategy. He will show you how to devise a sales and marketing strategy built around creating the most value for your customers; how to set prices strategically, rather than on the basis of standard costs, assuring that prices will not cause you to lose a sale. We will align the entire company around assuring the success of the sales strategy, with a focus on maximizing value for your customers and using lean tools to eliminate everything that is not contributing to the prices you charge.  When we are finished you will see a clear and practical path to devising a practical plan to creating and accomplishing a sales and marketing strategy, and succeeding not by becoming the lowest cost and price competitor, but by becoming the highest value source in your markets.

The next day, I will be presenting Using Lean to Create Repeatable and Scalable Sales and Marketing Systems: A Customer Centric Approach Through Lean. The workshop will be two-thirds presentation and one-third interactive exercises. A partial listing of the subject matter:

• Why value can no longer be defined by what the customer will pay for.
• The New Rules of Marketing in a Demand – Driven World
• The Marketing Gateway of EDCA > PDCA > SDCA
• Lean Engagement Team
• Leader Standard Work for Sales and Marketing
• Achieving Mastery

All Participants will receive a Marketing with Lean workbook to include a CD that will contain the four published books in the series; Lean Marketing House, Marketing with PDCA, Marketing with A3s and The Lean Engagement Team.    

1. Learn how Lean Sales and Marketing is essentially a knowledge transfer system; it’s a training system on how to define knowledge gaps and close them. Not from the perspective of educating the customer but from the perspective of learning from the customer and understanding how your customer uses and benefits from your product or service.
2. Learn how to let your customer be the professor, the Sensei, who will take you through their decision making steps and how to improve your reactions to these steps in a systematic way.
3. Learn how to apply the Marketing Gateway of EDCA to PDCA to SDCA. 
4. Learn how Leader Standard Work is the foundation of Lean Sales and Marketing and the fundamental process that replaces the "Silver Bullet" found in most typical marketing jargon.
5. Learn how to take responsibility for finding and creating demand.
6. Learn what makes Lean Sales and Marketing so incredibly powerful.

Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. Your Lean Engagement Teams must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and markets. Successful Sales and Marketing departments are no longer just responsible for getting the message out but also for developing strategies to get the customer’s message in. The ability to share and create knowledge with your customer has become the strongest marketing tool possible. Lean Thinking is the fundamental process needed to achieve this but it must be viewed from the demand side of the supply chain. We no longer live in a world of excess demand and supply side thinking is no longer valid. Learn how to change your mindset and bring continuous improvement to your sales and marketing through Lean. Join me in Indianapolis on April 17th to listen to Bill and stay the following day to participate with me on April 18th.

The host of this event is Lean Frontiers. They provide high-quality, laser-focused events aimed at integrating organizational silos in support of the lean enterprise. These focused events provide an ideal venue for like-minded professionals to explore the common issues they face in supporting lean. Upcoming Workshops will held in Fishers, IN (Indianapolis Suburb).

P.S. If you buy the book series before the event and attend, I will refund the purchase. Marketing with Lean Series – 4 Pack.

This event will sell out!