Archive for November, 2009
« Previous Entries Next Entries »Using Value Stream Mapping for Marketing
Sunday, November 22nd, 2009This video series will explain the process I use in building a Lean Marketing House. This particular segment is a overview of applying Value Stream Mapping to Marketing. It centers more on the marketing then actual VSM principles.
The entire series will be posted during this week.
Related Information:
The Pillar Worksheet
Lean Marketing House Overview – Video [...]
Use DMAIC for your A3 Report
Saturday, November 21st, 2009The definition of an A3 Report is a simple storyboard that tells the whole story of an improvement event on one 11×17 sheet of paper. The left side defines the problem, the right side proposes solutions. That is the basic structure. However, A3 is much more than that. It is the tool used by Toyota [...]
Pillars of the Lean Marketing House
Monday, November 16th, 2009This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Pillars of the Lean Marketing House. It discusses the use of the Duct Tape Marketing Hourglass, The Ultimate Marketing System and Segmentation of your Marketing Channels.
The entire series will be posted during [...]
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