Archive for November, 2009
« Previous Entries Next Entries »Marketing Systems are Out of Control.
Wednesday, November 25th, 2009Most Marketing systems are out of control. They have not been managed with understanding of the process speed and the effect of the flow on the process. As a result, performance has to be sub-standard. My marketing has too many variables to define my Value Stream! Can you afford to say that?
Depending on your industry, [...]
Steps to creating your Need Statement
Tuesday, November 24th, 2009The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in a book True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Make by Tim Kelly. In the book, he discusses [...]
Your Marketing Vision should define your Customer’s Core Problem
Monday, November 23rd, 2009Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with one message because even as you segment your list you still have to recognize the marketing [...]
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