Archive for October, 2009
« Previous EntriesImprove your Marketing Cycle, Increase your Revenue
Tuesday, October 27th, 2009The very best thing about organizing and systemizing your marketing is that you now have more tools at your disposal to understand and facilitate not manipulate your customer’s efforts. I use the Duct Tape Marketing Hourglass as an example, but there are other similar methods and maybe a system of your own that would work [...]
Have you listed all your delivery processes? What did you learn?
Friday, October 23rd, 2009Developing a Marketing hour glass for a client, I was using my Systems2win Family Matrix Chart(it’s a plug). The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your Delivery processes. The uniqueness of the template is a [...]
When those old guys say stuff, you should listen!
Thursday, October 22nd, 2009I am working and creating some examples for the Lean Marketing House, and I wanted to create several A3 reports on several pieces of the foundations. As I was struggling to get started, I remembered what my first Lean teacher told me: Start with 5S so that you don’t spend your time on anything wasteful [...]
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