Archive for September, 2009
« Previous Entries Next Entries »Lean your Marketing thru Segmentation
Monday, September 21st, 2009How do you look at your marketing? Do you know where your leads come from? How are you processing leads to make them successful? In my recent blogs about marketing and the Theory of Constraints, I discussed the connections between each step of the marketing hourglass. Many organizations do not look at their sales and [...]
Elevating and Repairing Marketing Constraints
Sunday, September 20th, 2009A continuation of my blog posts of Using the Theory of Constraints with your Marketing HourGlass. We are concentrating optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement: Steps 4 and 5.
Step 4. Elevate the system’s constraint.
You may have found significant improvement in the preceding steps and another constraint may [...]
Exploiting and Subordinating your Marketing Constraint
Friday, September 18th, 2009A continuation of my blog posts of Using the Theory of Constraints with your Marketing HourGlass. We are concentrating optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement, Steps 2 and 3.
Step 2. Exploit the system’s constraint
This simply means; Getting the most out of the weakest link or phase. This [...]