Archive for June, 2009
« Previous Entries Next Entries »Measuring your value and become more effective
Wednesday, June 10th, 2009Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you had in your marketing process. Many companies stop, right there. However, the value cannot be determined till it has been quantified. This is where the use of Six Sigma can be utilized so effectively. If we accept the Current Value [...]
Lean Marketing Assessment
Saturday, June 6th, 2009Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide [...]
If you going to improve something, improve it!
Friday, June 5th, 2009Why waste everyone’s time?
Some may have been thinking that we have been wasting our time. But changing the process without the data is cause for failure. You have heard it time and time again, JUST DO IT! We have been trained that way, action is accomplishment. But the wrong action may accomplish little or drive [...]
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