Archive for June, 2009
« Previous Entries Next Entries »Find a process, Find Quality
Sunday, June 14th, 2009Quality in marketing may be considered too subjective and therefore difficult to define. However, there is a lot about quality and marketing that can be made objective. But to first understand quality in marketing, I think it is important to understand two terms: Process and Metrics.
Quality is not an event – it is a process, [...]
If you control it well, it flows well!
Saturday, June 13th, 2009Simple, concise control is now what you need. If we cannot build it into the project we have to go back to the Measure phase or even to the Define phase. Without controls, we will return to the old way of doing things and when asked about it three months later we will say, “Oh, [...]
If you are going to get to Improve, you have to know your math
Thursday, June 11th, 2009In the previous exercise, I just discussed the Measure phase of DMAIC and wanted to let you in on something, I left a little bit out. I think the average person hates math, especially marketing people. I only gave you a slight introduction, mostly for you to evaluate the process. Even if you only use [...]
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